hires Omniture for search marketing help

Share this article:, a credit information company, announced September 8 it has selected Web analytics firm Omniture to step up its search marketing strategy.

The credit reporting site will use the Omniture SearchCenter and Omniture SEM Consulting services to optimize paid search campaigns. It will also employ Omniture SiteCatalyst to measure search engine optimization (SEO), as well as user activity on the site such as click paths and time spent on each page.

The relationship also enables to view natural and paid search data across multiple engines in one integrated report.

“We wanted to make our mark in search,” said Bruce Cornelius, CMO of

He added that the three criteria for selection were best-of-breed technology, a dashboard to view activity across major search engines and an integration framework.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.