Creativity

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

Weaving the Customer's Story Into Your Brand Narrative

Weaving the Customer's Story Into Your Brand Narrative

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Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.

The World Cup Runneth Over with Awesome Marketing Campaigns

The World Cup Runneth Over with Awesome Marketing Campaigns

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Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.

Creative Bravery Helps McDonald's Achieve Golden Results

Creative Bravery Helps McDonald's Achieve Golden Results

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Innovative advertising? The fast-food chain is lovin' it.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client Relationship

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Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.

MTPS 2014 Video: Hackonomy—Marketing at Speed

MTPS 2014 Video: Hackonomy—Marketing at Speed

Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.

Q&A: Blending Marketing Art and Science

Q&A: Blending Marketing Art and Science

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Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.

The Campaign Beat: A Round-down Count-up

The Campaign Beat: A Round-down Count-up

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It's the end of the year. In fact, it's the last day of the year. December is always a month dedicated to lists, so I thought I'd make one of my own.

Marketing Challenge: Spoiled for Choice

Marketing Challenge: Spoiled for Choice

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Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job?

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

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Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

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There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.

Adobe Targets Tomorrow's Creatives Today

Adobe Targets Tomorrow's Creatives Today

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Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.

How Data Benefits and Burdens Creativity

How Data Benefits and Burdens Creativity

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Creative experts debate over whether and under what circumstances data helps or hinders creativity at DMA 2013.

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