Four tips on how marketers can connect with the Gen-C consumer
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.
With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice.
A Peruvian billboard generates potable water—and business results.
Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.
Need + talent + timely deliverables/good work = satisfied customers. It's the model The IdeaLists is based on, says CEO Adam Glickman.
Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.
Email: It's the one tool that is a must-have in any online marketer's arsenal, but how do you ensure your emails stand out from the crowd?
Adobe advises marketers to balance the creative with analytics at JUMP New York 2013.
Good print ads are like good sex. USA Today gets its (print) on with first-ever print ad competition.
The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.
Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever.
Creativity is often considered a magical talent, possessed only by those "creative types." But we all have a right side of the brain.
Cool people, creativity, a day of education—and cocktails to top it off. The Caples Summit & Reveal this year was a veritable who's who of creativity.
The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
It's all about the work. The 40 under 40 winners share the campaigns they worked on that they're most proud of.
The talented 2012 Direct Marketing News 40 under 40 have them in spades.
Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean.
A great agency culture is more than Mustache Wednesdays. It's about getting and down and dirty, in a good way.
When we're young, we might be eager and passionate, but we don't have the experience. That's why there's The Hindsight Project.
Junk mail is just a great offer sent to the wrong person at the wrong time.
Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need to stop and listen.
Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.
Data and creative are ultimately complementary. Data alone doesn't drive brand engagement and great creative, if not properly focused, often seems purposeless.
Whether big data will be regretted for its corrosive effect on the marketing ideal or celebrated for its contribution to it is just one of the data narratives that will play out in our lifetimes.
Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.