Creative

Learning Curve names Euro RSCG Chicago AOR for First Years brand

Kevin McKeefery November 03, 2009

Learning Curve Brands has named Euro RSCG Chicago agency of record for its First Years line. The account is the agency's first work with Learning Curve and parent company RC2. First Years is a toy and supply line for infants and toddlers. Euro RSCG will create an integrated effort focusing on new moms, particularly first-time parents.
 

Creative solutions from Supershoes.com, Rubbermaid, Inkubook

October 26, 2009

Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook
 

FedEx drop boxes by BBDO NY

October 21, 2009

To further promote FedEx's NASCAR sponsorship and drum up excitement for the Chase for the Sprint Cup, BBDO placed voice-enabled devices in 700 FedEx dropboxes throughout the southeast US. The effort is a complement to a FedEx digital campaign that was already under way.
 

Dos and Don'ts: Online copywriting

October 16, 2009

Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.
 

Creative solutions from Doritos, Club ABC Tours, Meg Whitman

October 12, 2009

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman
 

I hear the past calling and I like it

Gary Scheiner, chief creative officer, Rosetta September 30, 2009

I'm sure you've seen the Topps baseball card demo where you can hold the card up to a web cam and a 3D image of Ryan Howard appears before your eyes like Princess Leia beaming out of R2D2.
 

DMNews chats with Skip Weldon, VP of marketing at Friendly's

September 28, 2009

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign
 

Zappos.com names Mullen creative AOR; online DM to stay in house

Chantal Todé September 25, 2009

As it strives to create a more holistic marketing plan for next year, Zappos.com has named Mullen its creative AOR, with responsibility for brand development, media buying and creative, including digital advertising. The agency will work closely with King Fish Media, Zappos.com's partner for offline direct marketing.
 

ANZ Bank 'gettingUthru' by Rapp New Zealand

September 23, 2009

Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives.
 

People News from BBDO NY, Emerge, Imagination, SKM Group

September 16, 2009

BBDO NY names Ng ECD...Emerge adds group account directors...Imagination taps Rogers as CD, Americas...SKM Group promotes LeFauve to VP.
 

Creative solutions from Rail Europe, LL Bean, Sprinkler Warehouse

September 14, 2009

Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse
 

Caples judging

Cara Wood September 14, 2009

Discerning experts and creative professionals from throughout the industry and around the globe will be gathering this November to judge the 32nd annual John Caples International Awards. The competition is legendary for having high standards when it comes to critiquing the execution and strategy behind submissions.
 

People News from Rosetta, Definition 6, Vertis, G2 D&D

September 10, 2009

Toni Hess joins Rosetta as ECD...Definition 6 turns to Distin for search...Vertis names Berry SVP sales...Dennelly and Hamilton promoted at G2 D&D
 

IBM Rational software - Mr. Fong by Ogilvy

September 09, 2009

IBM turned to Ogilvy for a campaign supporting its Rational software technology, which allows software developers to work on projects collaboratively while in different locations.
 

British Airways "Face-to-face" with Agency.com

September 01, 2009

With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings.
 

Durex "That's my pleasure" by Saatchi & Saatchi Wellness

August 31, 2009

Durex turned to Saatchi & Saatchi Wellness for a campaign that launched this month, called "That's my Pleasure." Saatchi Wellness chief creative Helayne Spivak explains how the campaign evolved and who the Pleasurati are.
 

Do oversize postcards add value to mailings?

August 31, 2009

The rush to stand out in the mailbox, as well as advances in mail technology, has led some marketers to consider larger mailers. But are they worth it? Two experts examine options.
 

Creative solutions from RedStamp.com, Tourism Ireland

August 31, 2009

Sub Rosa chief creative Michael Ventura shares thoughts on RedStamp.com's social media campaign and Tourism Ireland's direct mail piece.
 

People News from Levi's, TBWA LA, Catalyst:SF, Concept Farm, Incisive Media, Travel Ad Network

August 26, 2009

Levis taps Szulc as global CMO...Goldstein head of planning at TBWA LA...Arens joins Catalyst as partner...Concept Farm hires director, account management...Incisive taps Grehan as VP...Travel Ad Network promotes top execs Lawson, Silver
 

Puma runs with a local crowd

Chantal Todé August 21, 2009

In the latest twist on marketing campaigns designed to corral and showcase customer and/or employee pearls of wisdom, Puma has launched a new effort that puts its stores' roles in their local communities at the center.
 

Royal Mail: Add a dimension by Proximity London

August 20, 2009

Royal Mail asked Proximity London to convince UK advertisers that direct mail is far from dead, and is an effective tool when used as part of an integrated campaign. Proximity creative director Duncan Gray explains the 3-D microsite campaign.
 

Sony Quantum Code by Euro RSCG Australia

August 18, 2009

To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country.
 

People News from BBDO, Coda Auto, mcgarrybowen, Fathom, Euro Discovery, Rapp

August 18, 2009

Stoller leaves Organic for BBDO...Martin leaves VW for Coda...mcgarrybowen taps planning director...Fathom gets boost for enterntainment division...Kinch named Euro Discovery sales leader...executive moves at Rapp
 

Has new media changed copywriting?

August 17, 2009

New media has changed the timing, the technology and the reach of campaigns. Agency creatives debate whether it has had a fundamental impact on the copywriting process.
 

The Warehouse Limited by AIM Proximity

August 12, 2009

AIM Proximity CEO Darryn Melrose explains how for the second straight year, the agency sought to give guys a helping hand in impressing their girlfriend on Valentine's Day, while also increasing online engagement among males with New Zealand retail chain The Warehouse Limited's Web site.
 

People News from Carton Donofrio, mediaedge, Catalyst:SF, Collective

August 11, 2009

David Smith named ECD at Carton Donofrio...mediaedge promotes senior execs...Light new director at Catalyst:SF...Former Yahoo exec Taplin joins Collective
 

People News from Euro RSCG, TargetSpot, Strategic Fundraising, Colman Brohan Davis, David & Goliath

August 06, 2009

Euro adds two directors in Asia...TargetSpot and Strategic Fundraising name new CEOs...Colman Brohan Davis names Seyfert interactive director...D&G adds three...Clickable adds former Google/Doubleclick exec
 

Yellow - Tree House Restaurant by AIM Proximity

August 03, 2009

In New Zealand, Yellow Pages wanted to increase its relevance in an age where Google is top-of-mind for most people searching online for a local service. AIM Proximity sought to show that Yellow is capable of providing local listings in a way other search engines and directories cannot.
 

Knoll Generation by Fathom

July 28, 2009

For the launch of its new Generation model chair, office furniture company Knoll looked to creative agency Fathom Communications for a Web site that conveyed the intra-office freedom of movement that the chair offers.
 

What makes it a Caples?

July 27, 2009

Uncommon yet compelling copy, arresting imagery and unique customer insights can elevate everyday marketing campaigns to work worth noticing.
 

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