Creative

Dispelling the Illusion of Productivity: 5 Unproductive Phrases Creatives Say and How to Avoid Them

Dispelling the Illusion of Productivity: 5 Unproductive Phrases Creatives Say and How to Avoid Them

You hear a long list of clichés in the business world, especially in the marketing and creative industries. The good news is you can do something about them.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

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Kern the Gnome travels the world and share his observations in this highly clever print campaign.

5 Direct Marketing Mistakes and how to Avoid Them

5 Direct Marketing Mistakes and how to Avoid Them

Here's how marketers can sidestep all-too-common marketing gaffes that annoy customers.

One Tough Question at DMA2013: Is Data Killing Creativity?

One Tough Question at DMA2013: Is Data Killing Creativity?

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As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.

The Innovation Dilemma

The Innovation Dilemma

To paraphrase The Incredibles: Once everyone's innovative, no one is. Innovation isn't a thing; it's a way of thinking.

Video: How Is the Role of an Agency Changing?

Video: How Is the Role of an Agency Changing?

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When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.

Brainstorms: Don't Phone It in

Brainstorms: Don't Phone It in

On their best day, brainstorms foster collaborative problem-solving, efficient idea-generation and unexpected revelations. On their worst, participants decide to phone it in—literally.

Delivering the Breadth of Thinking

Delivering the Breadth of Thinking

An agency's responsibility is to help its clients break through the competitive clutter—not just do the same old, same old.

Sauza Refreshes Its Marketing

Sauza Refreshes Its Marketing

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Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

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Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.

Three Overlooked Email Marketing Truths

Three Overlooked Email Marketing Truths

Email marketing is far more than a way for brands to send content and promotions.

Herding the Kittens: 6 Ways to Instill Process into Ideation

Herding the Kittens: 6 Ways to Instill Process into Ideation

To create big ideas outside of the "normal" thought process, creatives need to move out of their comfort zones.

Q&A: Evelyn Neill, chief creative office, Doremus New York

Q&A: Evelyn Neill, chief creative office, Doremus New York

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Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.

Art Series Hotels' Guests Can Overstay Their Welcome

Art Series Hotels' Guests Can Overstay Their Welcome

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What if you didn't have to leave your hotel room at check-out until the next guest had actually arrived. Naked Communications made that dream a reality.

Marketing Chatter: July 2013

Marketing Chatter: July 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

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Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.

Fresh & Easy Gets Provocative

Fresh & Easy Gets Provocative

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Sometimes it's important for a brand to have a sense of humor. That's why West Coast grocery chain launched it's recent f&easy multichannel campaign.

Video: Mobile Needs Its Own Strategy

Video: Mobile Needs Its Own Strategy

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Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.

Are You in With the Mob?

Are You in With the Mob?

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Four tips on how marketers can connect with the Gen-C consumer

A Direct Response to Engagement

A Direct Response to Engagement

Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.

Graphic Film Festival Promo Engages the Emotions

Graphic Film Festival Promo Engages the Emotions

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Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.

Q&A: Joanne Kim, partner & chief idea officer, Marcus Thomas

Q&A: Joanne Kim, partner & chief idea officer, Marcus Thomas

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Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.

Marketers: You've Got to Understand Gender Roles

Marketers: You've Got to Understand Gender Roles

With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice.

Marketing That Also Solves a Real-Life Problem

Marketing That Also Solves a Real-Life Problem

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A Peruvian billboard generates potable water—and business results.

The Art (and Science) of Conversion

The Art (and Science) of Conversion

Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.

Lean Mean Freelancing Machines

Lean Mean Freelancing Machines

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Need + talent + timely deliverables/good work = satisfied customers. It's the model The IdeaLists is based on, says CEO Adam Glickman.

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

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Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.

Why Great Creative is Essential to Email Lead Generation

Why Great Creative is Essential to Email Lead Generation

Email: It's the one tool that is a must-have in any online marketer's arsenal, but how do you ensure your emails stand out from the crowd?

Balancing the Art and Sciences of Marketing

Balancing the Art and Sciences of Marketing

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Adobe advises marketers to balance the creative with analytics at JUMP New York 2013.

Is There Still Creativity in Print? Copy that

Is There Still Creativity in Print? Copy that

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Good print ads are like good sex. USA Today gets its (print) on with first-ever print ad competition.

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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