Direct Line Blog

Creative thinking on the Postal Service's financial problems

Share this article:

Two things that the PostalVision 2020 conference is not lacking are industry soul searching and out-of-the-box thinking.

During an afternoon session at the June 15 event, Google VP and Chief Internet Evangelist Vint Cerf suggested a range of possible services for the financially struggling US Postal Service. He noted, however, that a steady revenue stream from any of the suggested services is far from certain.

One advantage – or disadvantage, depending on who you're talking to – is the Postal Service's universal service requirement, meaning that it must deliver mail to the most difficult points to reach in the nation.

“I can imagine an analyst looking at this and saying, ‘You've got to be kidding,'” said Cerf, adding that it presents the organization an “amazing challenge.”

However, the USPS' reach could come in handy if it decides to launch a third-party verification service. The Postal Service could also start a “legal email service” that would carry the same weight as physically serving another person with legally binding documents, Cerf added.

“I would not mind receiving a lot of my legal notices in my email,” he said.

On a related note, Cerf also said the USPS could launch a third-party service that would verify the identities of an email's sender and receiver.

“However, that doesn't mean that you would have to process 3 billion emails a day,” he added.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.