A new report explores the real costs of creating engaging content
Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.
Creativity, data, measurement, and mobile are the social network's main pillars.
Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.
Three examples of how mobile could enhance a multichannel marketing campaign.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.
Innovative advertising? The fast-food chain is lovin' it.
You hear a long list of clichés in the business world, especially in the marketing and creative industries. The good news is you can do something about them.
Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.
It's International Waffle Day. Content marketing never tasted so good.
Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
4 ways marketers are using content to increase brand awareness and drive sales.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
It's the end of the year. In fact, it's the last day of the year. December is always a month dedicated to lists, so I thought I'd make one of my own.
That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job?
With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.
Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.
Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.
The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.
Here's how marketers can sidestep all-too-common marketing gaffes that annoy customers.
There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.
Adobe's global integrated campaign encourages big ideas and provides professional opportunities to students around the world.
As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.
To paraphrase The Incredibles: Once everyone's innovative, no one is. Innovation isn't a thing; it's a way of thinking.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.