Creative Strategy

One on One: Ben Kartzman on Meeting the Creative Challenge

One on One: Ben Kartzman on Meeting the Creative Challenge

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Ben Kartzman of Spongecell explains how customer data can be used to decision creative: at scale

Headless CMS Simplifies Marketing for Gaming Company

Headless CMS Simplifies Marketing for Gaming Company

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What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?

Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

One on One: Being a Creative-First Agency

One on One: Being a Creative-First Agency

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Mustache co-founder and CEO John Limotte discusses why his agency is staffed by designers and producers instead of account executives.

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

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From Olson 1to1, guidance on tackling the content challenge

One on One: Content Predictions from Ranjith Kumaran

One on One: Content Predictions from Ranjith Kumaran

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Ranjith Kumaran of Hightail offers his 2017 predictions for content marketing

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

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At Isobar, everyone is welcome to think innovatively

Bridging the Creative Gap

Bridging the Creative Gap

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There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

Cartoon: The Content Challenge

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Great content, but stretch it out

A Pay-for-Performance Platform for Marketers

A Pay-for-Performance Platform for Marketers

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ReFuel4 gives SMBs access to self-service creative and optimization tools

The Hidden Costs of Creating Marketing Content

The Hidden Costs of Creating Marketing Content

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A new report explores the real costs of creating engaging content

The Content Marketing Buzz Kill [Infographic]

The Content Marketing Buzz Kill [Infographic]

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Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

Weaving the Customer's Story Into Your Brand Narrative

Weaving the Customer's Story Into Your Brand Narrative

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Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.

1 Part Mobile + 2 Parts Creativity = Marketing Campaign Success

1 Part Mobile + 2 Parts Creativity = Marketing Campaign Success

Three examples of how mobile could enhance a multichannel marketing campaign.

Today's Marketing Agency Must Be a Driving Force

Today's Marketing Agency Must Be a Driving Force

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15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.

The World Cup Runneth Over with Awesome Marketing Campaigns

The World Cup Runneth Over with Awesome Marketing Campaigns

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Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.

Creative Bravery Helps McDonald's Achieve Golden Results

Creative Bravery Helps McDonald's Achieve Golden Results

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Innovative advertising? The fast-food chain is lovin' it.

Dispelling the Illusion of Productivity: 5 Unproductive Phrases Creatives Say and How to Avoid Them

Dispelling the Illusion of Productivity: 5 Unproductive Phrases Creatives Say and How to Avoid Them

You hear a long list of clichés in the business world, especially in the marketing and creative industries. The good news is you can do something about them.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client Relationship

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Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.

Don't Waffle Around With Your Content Marketing

Don't Waffle Around With Your Content Marketing

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It's International Waffle Day. Content marketing never tasted so good.

MTPS 2014 Video: Hackonomy—Marketing at Speed

MTPS 2014 Video: Hackonomy—Marketing at Speed

Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.

The Mechanics of Marketing at GE

The Mechanics of Marketing at GE

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Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

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The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

Content Marketing Gets Creative

Content Marketing Gets Creative

4 ways marketers are using content to increase brand awareness and drive sales.

Even Executives Need to Get Their Learn On

Even Executives Need to Get Their Learn On

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Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.

Q&A: Blending Marketing Art and Science

Q&A: Blending Marketing Art and Science

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Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

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Kern the Gnome travels the world and share his observations in this highly clever print campaign.

The Campaign Beat: A Round-down Count-up

The Campaign Beat: A Round-down Count-up

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It's the end of the year. In fact, it's the last day of the year. December is always a month dedicated to lists, so I thought I'd make one of my own.

Caples: All Guts, All Glory

Caples: All Guts, All Glory

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That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.

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