15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
It's International Waffle Day. Content marketing never tasted so good.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
4 ways marketers are using content to increase brand awareness and drive sales.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.
Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.
The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.