15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
It's International Waffle Day. Content marketing never tasted so good.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
4 ways marketers are using content to increase brand awareness and drive sales.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.
Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.
The award-winning creative director, recruited from DigitasLBi, will set the creative direction for Wunderman's more than 170 global offices.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...