Ben Kartzman of Spongecell explains how customer data can be used to decision creative: at scale
What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?
Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship
Mustache co-founder and CEO John Limotte discusses why his agency is staffed by designers and producers instead of account executives.
From Olson 1to1, guidance on tackling the content challenge
Ranjith Kumaran of Hightail offers his 2017 predictions for content marketing
At Isobar, everyone is welcome to think innovatively
There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge
Great content, but stretch it out
ReFuel4 gives SMBs access to self-service creative and optimization tools
A new report explores the real costs of creating engaging content
Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.
Creativity, data, measurement, and mobile are the social network's main pillars.
Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.
Three examples of how mobile could enhance a multichannel marketing campaign.
15 agency executives examine the evolving role of the marketing agency to clients and the industry at large.
Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.
Innovative advertising? The fast-food chain is lovin' it.
You hear a long list of clichés in the business world, especially in the marketing and creative industries. The good news is you can do something about them.
Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.
It's International Waffle Day. Content marketing never tasted so good.
Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.
Data and storytelling comprise the nuts and bolts of the innovator's Brilliant Machines campaign.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
4 ways marketers are using content to increase brand awareness and drive sales.
Take your head out of the sand. The digital future is happening today. But don't worry. It'll all be OK.
Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
It's the end of the year. In fact, it's the last day of the year. December is always a month dedicated to lists, so I thought I'd make one of my own.
That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
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