Everything one does in marketing is a risk — including repeating something successfully done, Nick Moore, EVP and chief creative officer of Wunderman New York, told an audience during a panel discussion at Thursday's DMNews Creative Jam in New York. Moore was part of a creative agency forum on the importance of risk, which was moderated by DMNews' editorial director Julia Hood and also included Duncan Gray, executive creative director of Proximity London, and Holly Pavlika, executive creative director of Big Fuel.