Creative Jam highlights

Share this article:
Great space, great food, great conversation, great content -- all were part of the Creative Jam today (IMHO, of course). Highlights for me: Barbara Goodstein's keynote on the AXA Equitable 800-pound gorilla campaign -- we've covered it in DMNews before but I was still impressed by the level of attention to measurement this company gives this integrated campaign.

A panel about creative risk-taking with Duncan Gray, exec creative director with Proximity London; Holly Pavlika, ECD at Big Fuel; and Nick Moore, EVP/CCO at Wunderman was quite interesting -- I got the feeling that defining both creativity and risk is a tall order which all three struggled to get to a bit, but ultimately they offered some great examples of how some brands are taking creativity to the next level even with the economy squeezing budgets.

I also sat in on two roundtables and hosted one of my own -- a chat about standard size pieces and how to be original and interesting and creative within those limitations. Patrick Fultz, Caples chair, had lots of interesting tips, from different paper textures and tabs to interesting two-color ink choices and simple yet effective copy techniques.

Another roundtable on user-generated content, hosted by Jason Inasi, CEO and CD, The Factory Interactive, was popular and sparked plenty of conversation. We chatted about everything from Twitter and peer reviews to what brands are doing right and wrong. For example, the recent Skittles effort in replacing its Web page with a Twitter feed (which ultimately was removed when folks started Twittering unflattering Skittles comments) got a thumbs-down.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.