Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill.
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
A great agency culture is more than Mustache Wednesdays. It's about getting and down and dirty, in a good way.
Jack Morton Worldwide has hired Johnny Margues as SVP and executive creative director of its New York office.
Creativity is cool, but you don't have to be "cool" to be creative. So say the really cool creatives at Creative Week.
Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of PR at Ogilvy & Mather Worldwide. Sjoenell will report to O&M North American chief creative officer Steve Simpson.
AKQA promoted insider Pierre Lipton to executive creative director, effective Jan. 9. He will report directly to AKQA CCO Rei Inamoto, said Katy Zack, AKQA's marketing and PR manager.
Draftfcb has named Rob Nielsen global executive creative director for the agency's Beiersdorf AG account. He will join Draftfcb on Oct. 10 and report directly to Jonathan Harries, the agency's vice chairman and global chief creative officer.
MDC Partners agency 72andSunny has named Jason Norcross and Bryan Rowles partners. Norcross and Rowles will also continue to serve as creative directors in addition to overseeing the firm's client roster.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.