The Inside Scoop Blog

Creative director is the title, but not the job

Share this article:
Michael Mark
Michael Mark

What does a creative director do?
 
I know “director” isn't “dictator,” but my experience is that one can misinterpret that title. It can become all about you.

I like a title that is more appropriate for the job: creative conduit.

A creative conduit uses his or her talents and sensibilities and experience as a bridge.
 
Between words and pictures.
Between the strategy and the execution.
Between the good ideas and the great ones.
Between consumer and brand.
Between vendors and agency.
Between agency and client.
Between the creative department and other departments.
 
Creative director is about the creative. Creative conduit is about bridging creatively.
 
It's a promotion, not self-promotion.  
 
Still, “conduit” doesn't sound as cool as “director.” I'll ask the agency to come up with a better word. In my job, I can do that.
Share this article:
close

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in The Inside Scoop Blog

Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

Winning in the 'Age of Me'

Winning in the 'Age of Me'

Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

You need to protect your business from the vicissitudes of the changing search landscape. Here's how.