Creative Direct Response Opens 1st Degree
The division will create fundraising programs for nonprofits, incorporating mail, public relations, cause marketing, corporate sponsorship and relations, technology and advanced giving.
1st Degree is concluding a six-month program for the USO. Dubbed the USO Care Package, the program generated revenue and gifts-in-kind from nearly 20,000 online donors.
Laura Hunt, previously vice president of national accounts at Kintera Inc., will run 1st Degree.