Creative Direct Response Opens 1st Degree

Share this article:
Creative Direct Response Inc., Crofton, MD, formally opened a division called 1st Degree.


The division will create fundraising programs for nonprofits, incorporating mail, public relations, cause marketing, corporate sponsorship and relations, technology and advanced giving.


1st Degree is concluding a six-month program for the USO. Dubbed the USO Care Package, the program generated revenue and gifts-in-kind from nearly 20,000 online donors.


Laura Hunt, previously vice president of national accounts at Kintera Inc., will run 1st Degree.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.