TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.
WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye.
A Peruvian billboard generates potable water—and business results.
Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.
"Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes.
NutraBella joined forces with digital agency Resource Interactive to conceive of a clever online effort deriding the hugeness of prenatal vitamins.
Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.
A clear message and call-to-action prompts double-digit increases in inquiries for the financial services website.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.