Creative Brief

HR Company Taps Yams (Yes, the Vegetable) for Sweet DM Success

HR Company Taps Yams (Yes, the Vegetable) for Sweet DM Success

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TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.

Arctic Awareness Effort for WWF Russia Bears Fruit

Arctic Awareness Effort for WWF Russia Bears Fruit

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WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.

Ski Campaign Lifts Travel Marketing to New Heights

Ski Campaign Lifts Travel Marketing to New Heights

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The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.

VW's Direct Mail Campaign Is Greater Than the Sum of Its Parts

VW's Direct Mail Campaign Is Greater Than the Sum of Its Parts

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The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye.

Marketing That Also Solves a Real-Life Problem

Marketing That Also Solves a Real-Life Problem

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A Peruvian billboard generates potable water—and business results.

Catalogs Are Part of a Balanced Marketing Diet

Catalogs Are Part of a Balanced Marketing Diet

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Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.

Living on the Edgy: Diesel's Upbeat Take on the Death Clock

Living on the Edgy: Diesel's Upbeat Take on the Death Clock

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"Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes.

A Digital Campaign Pregnant With Promise

A Digital Campaign Pregnant With Promise

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NutraBella joined forces with digital agency Resource Interactive to conceive of a clever online effort deriding the hugeness of prenatal vitamins.

Video's Multimedia Marketing Appeal

Video's Multimedia Marketing Appeal

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Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.

For Annuity.com, DRTV is a Safe Bet

For Annuity.com, DRTV is a Safe Bet

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A clear message and call-to-action prompts double-digit increases in inquiries for the financial services website.

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