AKQA offers interactive CRM, e-commerce, interface design, content creation and distribution, media planning, search marketing and analytics services.
In March 2010, Catalyst dropped "Direct" from its name to reflect its growing digital strength, while doubling the size of its analytics and digital departments.
A digital agency at its core, Digitas expanded its work in social media and mobile in 2010, with 80% of its clients engaging in the latter channel, says Colin Kinsella, president of North America at Digitas.
The past 12 months have represented the greatest industry transformation that Draftfcb CEO Laurence Boschetto says he has ever seen.
Euro RSCG 4D, a subsidiary of Euro RSCG, bolstered its offering in the last year through acquisitions, including Baltimore-based digital agency Congruent Media.
John Paulson, CEO of G2 USA, says the agency is at the latter stages of an evolution that began in 2009, when the company combined its four distinct units: G2 Branding & Design, G2 Direct & Digital, G2 Interactive and G2 Promotional Marketing.
Direct and digital agency Hacker Group has verticals in telecommunications, insurance and travel. In 2010, it launched Health HG, a health insurance marketing practice, its second-largest vertical.
Hawkeye, like many agencies, has transitioned from a one-time reliance on print marketing to prioritizing its digital business.
General Motors Co. was the vehicle driving MRM Worldwide's successful 2010. The Manhattan-based agency, which specializes in data and analytics, search, mobile, social media and CRM, opened an office in Detroit specifically to handle the GM account.
OgilvyOne Worldwide's chairman and CEO, Brian Fetherstonhaugh, describes the last year as a "recovery year," for the industry.
Organic CEO Marita Scarfi cites the digital agency's analytics practice that measures cross-channel consumer interactions as one of its primary strengths.
Proximity Worldwide, the digitally focused direct marketing arm of Omnicom Group's BBDO Worldwide network, made a major move into the US market two years ago when it aligned with Atmosphere BBDO in New York.
While many direct shops simply want to stress their digital acumen over legacy direct channels, Robert Horvath, CEO of Rapp, wants clients to call his firm to lead the strategic thinking around any customer-related issue.
Razorfish, one of the largest interactive agencies in the industry, is focused on building tools that let clients gather and leverage marketing information regardless of the platform, says global CEO Bob Lord.
Rosetta has significantly broadened its scope since its founding in 1998 by Chris Kuenne as a business consultancy.
SapientNitro is benefiting from a business model that took shape after interactive specialist Sapient bought creative shop Nitro in mid-2009.
Founded more than a decade ago as the digital arm of Omnicom's DDB, Tribal DDB Worldwide specializes in interactive channels ranging from e-commerce and search to mobile and social.
After more than a half-century in business, the agency founded by pioneers Lester and Irving Wunderman, Ed Ricotta and Henry Kline remains an industry heavyweight.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.