Creative Agencies

ABR 2011: AKQA

ABR 2011: AKQA

AKQA offers interactive CRM, e-commerce, interface design, content creation and distribution, media planning, search marketing and analytics services.

ABR 2011: Catalyst

ABR 2011: Catalyst

In March 2010, Catalyst dropped "Direct" from its name to reflect its growing digital strength, while doubling the size of its analytics and digital departments.

ABR 2011: Digitas

ABR 2011: Digitas

A digital agency at its core, Digitas expanded its work in social media and mobile in 2010, with 80% of its clients engaging in the latter channel, says Colin Kinsella, president of North America at Digitas.

ABR 2011: Draftfcb

ABR 2011: Draftfcb

The past 12 months have represented the greatest industry transformation that Draftfcb CEO Laurence Boschetto says he has ever seen.

ABR 2011: Euro RSCG Worldwide 4D

ABR 2011: Euro RSCG Worldwide 4D

Euro RSCG 4D, a subsidiary of Euro RSCG, bolstered its offering in the last year through acquisitions, including Baltimore-based digital agency Congruent Media.

ABR 2011: G2 USA

ABR 2011: G2 USA

John Paulson, CEO of G2 USA, says the agency is at the latter stages of an evolution that began in 2009, when the company combined its four distinct units: G2 Branding & Design, G2 Direct & Digital, G2 Interactive and G2 Promotional Marketing.

ABR 2011: Hacker Group

ABR 2011: Hacker Group

Direct and digital agency Hacker Group has verticals in telecommunications, insurance and travel. In 2010, it launched Health HG, a health insurance marketing practice, its second-largest vertical.

ABR 2011: Hawkeye

ABR 2011: Hawkeye

Hawkeye, like many agencies, has transitioned from a one-time reliance on print marketing to prioritizing its digital business.

ABR 2011: MRM Worldwide

ABR 2011: MRM Worldwide

General Motors Co. was the vehicle driving MRM Worldwide's successful 2010. The Manhattan-based agency, which specializes in data and analytics, search, mobile, social media and CRM, opened an office in Detroit specifically to handle the GM account.

ABR 2011: OgilvyOne Worldwide

ABR 2011: OgilvyOne Worldwide

OgilvyOne Worldwide's chairman and CEO, Brian Fetherstonhaugh, describes the last year as a "recovery year," for the industry.

ABR 2011: Organic

ABR 2011: Organic

Organic CEO Marita Scarfi cites the digital agency's analytics practice that measures cross-channel consumer interactions as one of its primary strengths.

ABR 2011: Proximity Worldwide

ABR 2011: Proximity Worldwide

Proximity Worldwide, the digitally focused direct marketing arm of Omnicom Group's BBDO Worldwide network, made a major move into the US market two years ago when it aligned with Atmosphere BBDO in New York.

ABR 2011: RAPP

ABR 2011: RAPP

While many direct shops simply want to stress their digital acumen over legacy direct channels, Robert Horvath, CEO of Rapp, wants clients to call his firm to lead the strategic thinking around any customer-related issue.

ABR 2011: Razorfish

ABR 2011: Razorfish

Razorfish, one of the largest interactive agencies in the industry, is focused on building tools that let clients gather and leverage marketing information regardless of the platform, says global CEO Bob Lord.

ABR 2011: Rosetta

ABR 2011: Rosetta

Rosetta has significantly broadened its scope since its founding in 1998 by Chris Kuenne as a business consultancy.

ABR 2011: SapientNitro

ABR 2011: SapientNitro

SapientNitro is benefiting from a business model that took shape after interactive specialist Sapient bought creative shop Nitro in mid-2009.

ABR 2011: Tribal DDB Worldwide

ABR 2011: Tribal DDB Worldwide

Founded more than a decade ago as the digital arm of Omnicom's DDB, Tribal DDB Worldwide specializes in interactive channels ranging from e-commerce and search to mobile and social.

ABR 2011: Wunderman

ABR 2011: Wunderman

After more than a half-century in business, the agency founded by pioneers Lester and Irving Wunderman, Ed Ricotta and Henry Kline remains an industry heavyweight.

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