Crate and Barrel Starts Catalog for CB2

Share this article:
A new catalog from Crate and Barrel called CB2 arrived in 1.2 million mailboxes last week featuring modern home furnishings in a range of prices.


CB2 began as a store five years ago in Chicago. Parent company Crate and Barrel is based in Northbrook, IL. CB2's outlets have grown to include another Chicago store and a Web site, cb2.com.


The mailing list for the 67-page premiere issue of the CB2 catalog includes 66,500 names of customers who requested it online or at one of the stores.


Product selection on the Web site includes a light maple nightstand with simple lines for $179, a geometric mirror and shelf unit for $49.95 and a sofa for $999.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.