I had a great talk with Larry Martin, the VP of marketing at Ocean Spray, as well as Troy Kelley, chief digital officer of Arnold Worldwide, which is the digital AOR for these cranberry juice kings. The info will appear as part of Kevin McKeefery's vertical feature focus on beverage marketing in next week's print edition of DMNews.
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Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.
Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...