Cradle to College - Focus USA

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Cradle to College

New manager: Focus USA

Previous manager: New to market

Description: This is a list of families with children who are planning to send their children to college both in the near future or years from now. The average household in this file will spend $170,000 per child from birth through age 17 on everything from food, clothing, toys and entertainment to healthcare and education. Families expecting children and those already with them are prospects for age-specific products and services, like toys, books and music, insurance, financial and credit offers, education, subscriptions and recreational and travel offers.

Type: Postal, e-mail and phone

Selects: Include area of study, catalog shoppers, children's products, class year, credit card holders, degree level, ethnicity, gender, number of children, online shoppers and single parents.

No. of names: 38,649,325 universe; 26,977,481 for e-mail addresses

Cost: $75/M base rate; $95/M for e-mail addresses

Contact: Lori Collins, Focus USA, 1 University Plaza, Suite 300, Hackensack NJ, 07601

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