CPS Direct Wins Two Banking Assignments

Share this article:
CPS Direct, Woburn, MA, has won assignments from BankBoston and American Savings Bank.


For BankBoston, Boston, the agency is writing, designing and producing a direct mail package targeted at graduating college seniors who are bank customers. Using the slogan "Get a Jump on Life," the mail package informs the seniors that they will be upgraded from the Student Value Package plan they have with the bank to the Classic Value Package. It also encourages them to return change-of-address forms to be eligible to win a free mountain bike.


The assignment for American Savings Bank, New Britain, CT, involves creating direct mail materials to support the opening of the bank's new Berlin, CT, location. A mailer with the tag line "Baseball, Hot Dogs, Apple Pie and American Savings," was sent to Berlin-area residents to inform them that they were entitled to a one-year, 6 percent CD when they opened a checking account at the new bank. Tying into the mailer theme, members of the local minor league baseball team, the Rock Cats, handed out free apple pie and coffee mugs on the bank's opening day.


CPS is a 26-year-old marketing company that focuses on comprehensive integrated marketing programs.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.