The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.
Facebook's average cost per thousand impressions (CPM) increased 41% since Q1 last year, said Simon Mansell, CEO of social media marketing company TBG Digital. The findings, detailed in a TBG Digital's "Global Facebook Advertising Report", was designed to identify trends and measure performance of Facebook campaigns.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.