CPM

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

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The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

TBG Digital: Mobile drives increased Facebook ad rates

TBG Digital: Mobile drives increased Facebook ad rates

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Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.

Report: Facebook's average CPM increased 41% since Q1 2011

Report: Facebook's average CPM increased 41% since Q1 2011

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Facebook's average cost per thousand impressions (CPM) increased 41% since Q1 last year, said Simon Mansell, CEO of social media marketing company TBG Digital. The findings, detailed in a TBG Digital's "Global Facebook Advertising Report", was designed to identify trends and measure performance of Facebook campaigns.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...