CPM, Hospital Group Team for Database EffortThe Michigan Health & Hospital Association Service Corp. agreed to assist health and database marketing agency CPM Marketing Group in serving the state's healthcare providers, the company said yesterday.
The service corporation, part of the Lansing, MI-based Michigan Health & Hospital Association advocacy group, will lend its Interactive Data System to the partnership.
CPM, Middleton, WI, will provide database, predictive segmentation and variable digital imaging capabilities. Together, they will provide database and marketing services to the association's member organizations.
Financial terms of the partnership were not disclosed.