CPM, Acxiom Partner for Mini Healthcare CRM

TORONTO -- CPM Corp. Peoria, IL, announced at the DMA show here this week an alliance with Acxiom Corp., Little Rock, AR, to provide a mini customer relationship management solution for healthcare marketers. Acxiom will provide

demographic and lifestyle data while CPM provides patient data. The new

program, dubbed Quick Start, enables smaller marketers with limited

budgets the opportunity to access the combined database over the

Internet. Methodist Medical Center, Peoria, a 600-bed hospital, is the

first to sign up for Quick Start.

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