CPM, Acxiom Partner for Mini Healthcare CRM

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TORONTO -- CPM Corp. Peoria, IL, announced at the DMA show here this week an alliance with Acxiom Corp., Little Rock, AR, to provide a mini customer relationship management solution for healthcare marketers. Acxiom will provide


demographic and lifestyle data while CPM provides patient data. The new


program, dubbed Quick Start, enables smaller marketers with limited


budgets the opportunity to access the combined database over the


Internet. Methodist Medical Center, Peoria, a 600-bed hospital, is the


first to sign up for Quick Start.
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