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Yes, Marketing Will Survive

Yes, Marketing Will Survive

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The audience for traditional marketing messages will persist, and will remain valuable

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

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If Brian Lam brings affiliate links to Times, Amazon stands to get landfall

40 Under 40 2016: Miranda Abney, MilkPEP

40 Under 40 2016: Miranda Abney, MilkPEP

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Miranda Abney is a passionate brand architect with an established track record of developing groundbreaking, fully integrated consumer campaigns.

P&G Eases Throttle on Targeted Facebook Advertising

P&G Eases Throttle on Targeted Facebook Advertising

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Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

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NYT article right about threat, but wrong about why

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

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Combining the right and left brain to solve consumer-driven problems

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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