The liqueur company mixes online and in-store experiences to create one smooth campaign.
Captivating audiences via video is no longer a solo act; multichannel is where video shines.
5 easy ways for CPG companies to reach digital consumers.
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.
SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units.
Women who participate in Kraft Foods' "Real Women of Philadelphia" campaign can submit recipes over the course of eight weeks to qualify to win $25,000 and a number of other prizes.
Florida-based coffee retailer Boca Java recently tested a "three-pack special" campaign against three segments of customers — those who previously ordered two bags, three bags and four bags of coffee.
The Art of Shaving's first national advertising campaign included print and outdoor spots, accompanied by direct mail pieces inviting customers to become part of the brand's Perfect Shave Rewards loyalty program.
Consumer packaged goods company S.C. Johnson has reportedly put advertising duties for its global brands up for review, according to the Chicago Sun-Times. Draftfcb Chicago currently works with S.C. Johnson on a number of its brands.
Butterball has named Young & Rubicam New York its agency of record. The relationship took effect last week and was announced November 22.
E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.
Kimberly Clark hoped to provide moms the right information and offers at opportune times in her child's diapering journey by tracking behavioral data and responses across media channels and optimizing its messaging accordingly.
The Sara Lee State Fair Brand wanted to do something positive for customers during a time when a bad economy and a weak housing market permeated everyone's thoughts.
Pinnacle Foods has transferred creative and strategy duties for its Duncan Hines dry goods brands and Birds Eye frozen brands to BBDO New York and Kirshenbaum Bond Senecal & Partners, respectively.
Teens control billions in buying power, creating an audience for marketers.
When online luxury retailer The Gilt Groupe launched an m-commerce app for the iPad earlier this year, the application accounted for 3% of its entire sales in just three days.
Unilever's Axe has built an effective, integrated campaign in the US that leverages different media to reach young, hip males with unconventional messaging to promote its grooming products, but it was a recent promotion in Japan that broke through dusty marketing techniques with exceptionally personal reach.
More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.
Nestle Purina Pet Care has named Razor its CRM agency of record following a review. The agency will handle CRM for Purina brands Purina One, Friskies and Puppy Chow, among others, according to a statement from the agency.
Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.
PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.
For the second time in a year, the Federal Trade Commission has criticized the marketing claims of Kellogg's cereals.
Consumer packaged goods giant Procter & Gamble teamed up with partner, PFSweb, Inc., an e-commerce platform and fulfillment provider, to launch an online shopping site to sell its products directly to US consumers.
Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.
Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.
Kraft has shifted ad duties for its Planters brand from Interpublic's Draftfcb to Omnicom's TBWA/Chiat/Day, a Kraft spokesperson has confirmed.
Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search.
Unilever's Suave Kids Body Wash brand launched its "Wash Them Grow" campaign this week, targeting moms. The company is using social media, e-mail blasts and the Suave.com homepage to drive users to WashThemGrow.com. On the microsite, users can enter a sweepstakes to win an eight-day, seven-night trip to Orlando, FL, hotel accommodations and tickets to a yet-to-be-determined theme park.
Online analytics giant ComScore has launched a service with Information Resources Inc. (IRI) that measures the effectiveness of online ad campaigns on bricks-and-mortal retail CPG sales. IRI's Consumer Network platform measures retail sales, while ComScore tracks which of those consumers who bought a particular product were exposed to a certain ad campaign online.
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