CPG

A Direct Path to Brand Marketing

A Direct Path to Brand Marketing

Four digital truths that can help brand marketers create a direct connection with engaged customers.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

Infographic: Digital and TV Costar as the Next Dynamic Duo

Infographic: Digital and TV Costar as the Next Dynamic Duo

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Captivating audiences via video is no longer a solo act; multichannel is where video shines.

Beyond E-Commerce

Beyond E-Commerce

5 easy ways for CPG companies to reach digital consumers.

Epsilon goes omnichannel with its acquisition of Hyper Marketing

Epsilon goes omnichannel with its acquisition of Hyper Marketing

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Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.

Study: CPG website visits boost in-store sales

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Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.

Draftfcb loses SC Johnson account to BBDO, Ogilvy

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SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units.

Kraft relies on Paula Deen for second 
round of Philadelphia recipe contests

Kraft relies on Paula Deen for second 
round of Philadelphia recipe contests

Women who participate in Kraft Foods' "Real Women of Philadelphia" campaign can submit recipes over the course of eight weeks to qualify to win $25,000 and a number of other prizes.

Marketers find deeper list segmentation yields more revenue and positive results

Marketers find deeper list segmentation yields more revenue and positive results

Florida-based coffee retailer Boca Java recently tested a "three-pack special" campaign against three segments of customers — those who previously ordered two bags, three bags and four bags of coffee.

Rewards found in shaving

Rewards found in shaving

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The Art of Shaving's first national advertising campaign included print and outdoor spots, accompanied by direct mail pieces inviting customers to become part of the brand's Perfect Shave Rewards loyalty program.

S.C. Johnson reportedly puts global brands up for review

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Consumer packaged goods company S.C. Johnson has reportedly put advertising duties for its global brands up for review, according to the Chicago Sun-Times. Draftfcb Chicago currently works with S.C. Johnson on a number of its brands.

Butterball names Y&R NY AOR

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Butterball has named Young & Rubicam New York its agency of record. The relationship took effect last week and was announced November 22.

Quidsi launches third e-commerce site, BeautyBar.com

Quidsi launches third e-commerce site, BeautyBar.com

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E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.

Huggies helps moms connect in new integrated 'Enjoy the Ride' CRM effort

Huggies helps moms connect in new integrated 'Enjoy the Ride' CRM effort

Kimberly Clark hoped to provide moms the right information and offers at opportune times in her child's diapering journey by tracking behavioral data and responses across media channels and optimizing its messaging accordingly.

Sara Lee corn dog brand engages moms

Sara Lee corn dog brand engages moms

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The Sara Lee State Fair Brand wanted to do something positive for customers during a time when a bad economy and a weak housing market permeated everyone's thoughts.

Pinnacle reorganizes with BBDO and KBS&P

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Pinnacle Foods has transferred creative and strategy duties for its Duncan Hines dry goods brands and Birds Eye frozen brands to BBDO New York and Kirshenbaum Bond Senecal & Partners, respectively.

Segmenting tweens/teens

Segmenting tweens/teens

Teens control billions in buying power, creating an audience for marketers.

M-commerce gets a growth spurt

M-commerce gets a growth spurt

When online luxury retailer The Gilt Groupe launched an m-commerce app for the iPad earlier this year, the application accounted for 3% of its entire sales in just three days.

Wake-up and brand: Axe gets it right

Wake-up and brand: Axe gets it right

Unilever's Axe has built an effective, integrated campaign in the US that leverages different media to reach young, hip males with unconventional messaging to promote its grooming products, but it was a recent promotion in Japan that broke through dusty marketing techniques with exceptionally personal reach.

Bringing online and offline worlds together

Bringing online and offline worlds together

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More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.

Nestle Purina names Razor AOR for CRM

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Nestle Purina Pet Care has named Razor its CRM agency of record following a review. The agency will handle CRM for Purina brands Purina One, Friskies and Puppy Chow, among others, according to a statement from the agency.

Marketers pull products into online perks

Marketers pull products into online perks

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Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.

Pepsi launches tech program

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PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.

FTC slaps Kellogg's again for health marketing claims

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For the second time in a year, the Federal Trade Commission has criticized the marketing claims of Kellogg's cereals.

P&G launches e-store for US consumers

P&G launches e-store for US consumers

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Consumer packaged goods giant Procter & Gamble teamed up with partner, PFSweb, Inc., an e-commerce platform and fulfillment provider, to launch an online shopping site to sell its products directly to US consumers.

Winn Dixie taps Valassis for in-store marketing, analytics

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Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.

Nestlé names OgilvyOne CRM, digital AOR for Wonka

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Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.

Kraft shifts Planters from Draft to TBWA/Chiat/Day

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Kraft has shifted ad duties for its Planters brand from Interpublic's Draftfcb to Omnicom's TBWA/Chiat/Day, a Kraft spokesperson has confirmed.

Nutella Canada names Critical Mass AOR

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Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search.

Suave launches mom-focused sweepstakes promoting Kids Body Wash

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Unilever's Suave Kids Body Wash brand launched its "Wash Them Grow" campaign this week, targeting moms. The company is using social media, e-mail blasts and the Suave.com homepage to drive users to WashThemGrow.com. On the microsite, users can enter a sweepstakes to win an eight-day, seven-night trip to Orlando, FL, hotel accommodations and tickets to a yet-to-be-determined theme park.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...