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Study: CPG website visits boost in-store sales

January 30, 2012

Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.
 

Draftfcb loses SC Johnson account to BBDO, Ogilvy

July 29, 2011

SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units.
 

Kraft relies on Paula Deen for second 
round of Philadelphia recipe contests

May 01, 2011

Women who participate in Kraft Foods' "Real Women of Philadelphia" campaign can submit recipes over the course of eight weeks to qualify to win $25,000 and a number of other prizes.
 

Marketers find deeper list segmentation yields more revenue and positive results

Vicki Powers March 01, 2011

Florida-based coffee retailer Boca Java recently tested a "three-pack special" campaign against three segments of customers — those who previously ordered two bags, three bags and four bags of coffee.
 

Rewards found in shaving

January 01, 2011

The Art of Shaving's first national advertising campaign included print and outdoor spots, accompanied by direct mail pieces inviting customers to become part of the brand's Perfect Shave Rewards loyalty program.
 

S.C. Johnson reportedly puts global brands up for review

December 23, 2010

Consumer packaged goods company S.C. Johnson has reportedly put advertising duties for its global brands up for review, according to the Chicago Sun-Times. Draftfcb Chicago currently works with S.C. Johnson on a number of its brands.
 

Butterball names Y&R NY AOR

November 22, 2010

Butterball has named Young & Rubicam New York its agency of record. The relationship took effect last week and was announced November 22.
 

Quidsi launches third e-commerce site, BeautyBar.com

November 02, 2010

E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.
 

Huggies helps moms connect in new integrated 'Enjoy the Ride' CRM effort

October 01, 2010

Kimberly Clark hoped to provide moms the right information and offers at opportune times in her child's diapering journey by tracking behavioral data and responses across media channels and optimizing its messaging accordingly.
 

Sara Lee corn dog brand engages moms

October 01, 2010

The Sara Lee State Fair Brand wanted to do something positive for customers during a time when a bad economy and a weak housing market permeated everyone's thoughts.
 

Pinnacle reorganizes with BBDO and KBS&P

July 13, 2010

Pinnacle Foods has transferred creative and strategy duties for its Duncan Hines dry goods brands and Birds Eye frozen brands to BBDO New York and Kirshenbaum Bond Senecal & Partners, respectively.
 

Segmenting tweens/teens

Jennifer Mann July 12, 2010

Teens control billions in buying power, creating an audience for marketers
 

M-commerce gets a growth spurt

Chris Daniels June 21, 2010

When online luxury retailer The Gilt Groupe launched an m-commerce app for the iPad earlier this year, the application accounted for 3% of its entire sales in just three days.
 

Wake-up and brand: Axe gets it right

Avi Savar, CEO, Big Fuel June 21, 2010

Unilever's Axe has built an effective, integrated campaign in the US that leverages different media to reach young, hip males with unconventional messaging to promote its grooming products, but it was a recent promotion in Japan that broke through dusty marketing techniques with exceptionally personal reach.
 

Bringing online and offline worlds together

June 18, 2010

More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.
 

Nestle Purina names Razor AOR for CRM

June 11, 2010

Nestle Purina Pet Care has named Razor its CRM agency of record following a review. The agency will handle CRM for Purina brands Purina One, Friskies and Puppy Chow, among others, according to a statement from the agency.
 

Marketers pull products into online perks

June 07, 2010

Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.
 

Pepsi launches tech program

June 07, 2010

PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.
 

FTC slaps Kellogg's again for health marketing claims

June 04, 2010

For the second time in a year, the Federal Trade Commission has criticized the marketing claims of Kellogg's cereals.
 

P&G launches e-store for US consumers

May 20, 2010

Consumer packaged goods giant Procter & Gamble teamed up with partner, PFSweb, Inc., an e-commerce platform and fulfillment provider, to launch an online shopping site to sell its products directly to US consumers.
 

Winn Dixie taps Valassis for in-store marketing, analytics

May 13, 2010

Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.
 

Nestlé names OgilvyOne CRM, digital AOR for Wonka

May 11, 2010

Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.
 

Kraft shifts Planters from Draft to TBWA/Chiat/Day

April 08, 2010

Kraft has shifted ad duties for its Planters brand from Interpublic's Draftfcb to Omnicom's TBWA/Chiat/Day, a Kraft spokesperson has confirmed.
 

Nutella Canada names Critical Mass AOR

February 03, 2010

Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search.
 

Suave launches mom-focused sweepstakes promoting Kids Body Wash

January 20, 2010

Unilever's Suave Kids Body Wash brand launched its "Wash Them Grow" campaign this week, targeting moms. The company is using social media, e-mail blasts and the Suave.com homepage to drive users to WashThemGrow.com. On the microsite, users can enter a sweepstakes to win an eight-day, seven-night trip to Orlando, FL, hotel accommodations and tickets to a yet-to-be-determined theme park.
 

ComScore launches bricks-and-mortar measurement service with IRI

December 21, 2009

Online analytics giant ComScore has launched a service with Information Resources Inc. (IRI) that measures the effectiveness of online ad campaigns on bricks-and-mortal retail CPG sales. IRI's Consumer Network platform measures retail sales, while ComScore tracks which of those consumers who bought a particular product were exposed to a certain ad campaign online.
 

P&G taps Carat for Gillette North America media planning

December 04, 2009

Procter & Gamble has named Carat its communication-planning agency of record for North America Gillette Male Grooming, according to 'Ad Age.' A P&G spokeperson confirmed the deal. The CPG company's former agency was Publicis Groupe-owned Starcom Mediavest Group (SMG).
 

Genuine taps Lemaire as first CMO

September 17, 2009

Genuine Interactive named Cyril Lemaire its first CMO late last month. He reports to John Grayson, president of the agency, and is responsible for new business development and maintaining client relationships.
 
 

When it comes to search, everything that's old is new again

Tom Kuthy, VP of marketing and business development, Resolution Media July 13, 2009

I'm reminded every day that the principles of classical marketing can be leveraged to make search into an even more powerful platform than it already is. For example, when I was a marketing cub in the consumer packaged goods industry back in the mid-1980s, I remember going to a seminar hosted by the promotions and marketing services staff of my company, put on for the benefit of the brand mangers. The seminar presented research the company had done on how to increase redemption rates for free-standing inserts.