CPG Marketing

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

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Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

The 'New Direct:' Countering the Decline of National CPG Brands

The 'New Direct:' Countering the Decline of National CPG Brands

Tips on what a CPG brand can do to tip the value scale when consumers ask themselves, "What's the difference between this brand and the lower priced store brand?"

Grocery retailers check out digital coupons with mixed approaches

Grocery retailers check out digital coupons with mixed approaches

Like all online endeavors, maximizing the value of digital couponing requires more sophisticated infrastructure and data sharing than many stores currently have.

Frugal users: Pinterest more active than Facebook and Twitter for digital coupons

Frugal users: Pinterest more active than Facebook and Twitter for digital coupons

For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.

Study: CPG website visits boost in-store sales

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Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.

CPG brands dive headfirst 
into digital sphere

CPG brands dive headfirst 
into digital sphere

While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...