CPB Report Recommends Stricter Rules on List Exchanges

Share this article:
The inspector general of the Corporation for Public Broadcasting said last week that Congress should work with the CPB to tighten its own rules regarding donor list exchanges between public broadcasting stations and political organizations.

"I am recommending some strengthening of the statutes," Kenneth Konz said. "There appear to be some gray areas in there, and I am recommending that Congress work with the CPB to change the wording and strengthen the statutes."

Konz's recommendations were included in a report given to the House last week in which he polled the nation's public broadcasters about their list policies and practices. Although the full details of the report were unavailable at press time, his investigation determined that less than 10 percent of the nation's public broadcasting stations have engaged in list exchanges with politically affiliated organizations. Konz also said the report found that such exchanges accounted for "a small portion" of the stations' efforts to prospect for donors.

The report did not provide recommendations about exactly how the new rules should be worded, he said, adding that such details should be hammered out by legislators and the CPB. It also won't address some legislators' questions about whether the stations violated Internal Revenue Service rules barring tax-exempt nonprofits from participating in political activities. At issue is whether list exchanges constitute political activity and whether the stations made their lists available equally to all political parties.

Konz was asked to compile the report after some public TV and radio stations were found to have exchanged their lists of donors with politically affiliated groups. Rep. W.J. "Billy" Tauzin (R-LA), chairman of the House Commerce Committee's subcommittee on telecommunications, trade and consumer protection, has said he would introduce legislation this fall barring such activity.

The CPB, which distributes federal funding to the nation's 1,058 public TV and radio stations, has since issued more stringent rules on the practice, and many stations have adopted more conservative policies to comply with the CPB rules.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches