CP Comunicacion Proximity Bags SEAT

Share this article:
Volkswagen's SEAT auto brand named CP Comunicacion Proximity's Barcelona, Spain, office as its interactive agency in a contest involving seven ad agencies.


The agency's CP Interactive unit will work with Volkswagen consultant BearingPoint on offering services related to marketing and systems integration and maintenance. Double You, Madrid, was the Spanish incumbent. Germany's Elephant Seven handled SEAT internationally.


CP is charged with creating the international interactive communication strategy as well as the national accounts for SEAT Espana and SEAT Portugal. The agency also is responsible for IT services and systems work via BearingPoint, a specialist in systems integration.


CP Comunicacion and BearingPoint have set aside a team of 19 to serve SEAT. Virginia Fonticiella, director of client services, will lead the account. Enric Nello, executive creative director of CP Comunicacion, will head the creative side. Ramon Arbos, IT manager at BearingPoint, will run the technology side.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.