Cox Target Media Folds Carol Wright into Val-Pak Envelopes
Starting in May, Carol Wright's national and regional advertising content and coupons will be stuffed in Val-Pak envelopes. The Carol Wright material will also feature on the site at www.valpak.com.
Carol Wright's standalone status ends with the April 2001. Cox, Largo, FL, will upgrade its Elm City, NC, plant to handle the new one-envelope initiative. Employees in that plant will be "furloughed following the Carol Wright April mailing while the plant is being converted," Cox said.