Cox Interactive Taps Viaweb Mall Software to Sell Ads

Share this article:
Local Web content provider, Cox Interactive Media, Atlanta, last month announced that it would be using technology from online mall operator Viaweb, Cambridge, MA, to support its offering of advertising options to local advertisers. Cox City Sites are interactive, multimedia local sites that include news and community items.


Cox has studios in 20 markets that produce city sites, including AccessAtlanta.com and AccessArizona.com.


In other news, Viaweb announced partnerships with The Boston Phoenix and the Orange County Register that will allow the newspapers to build online stores for their customers and advertisers using Viaweb Store. The Boston Phoenix covers the arts, entertainment and culture in the Boston area, and the Orange County Register's general-purpose informational site covers a market of 2.6 million Orange County, CA, residents.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.