Cowboys Buck NFL Online Scheme

Share this article:
The Dallas Cowboys broke NFL ranks yesterday when team owner Jerry Jones hired Broadband Sports to manage the team's Web site over the next five years.


NFL teams voted last week to put all of its teams' Web sites under the NFL banner and share revenue equally. The league will link nfl.com to team's Web sites and allow teams to rebroadcast video highlights and use NFL footage on the Web sites.


The Cowboys voted against the deal and backed it with yesterday's move.


Jones said he wants to develop a Web site that includes streaming video of team practices, documentaries and location shoots.


Broadband Sports operates athletesdirect.com, which has links to 200 athlete and team sites. According to reports, Jones will likely have a controlling stake in the company.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.