Cowboys Buck NFL Online Scheme

Share this article:
The Dallas Cowboys broke NFL ranks yesterday when team owner Jerry Jones hired Broadband Sports to manage the team's Web site over the next five years.


NFL teams voted last week to put all of its teams' Web sites under the NFL banner and share revenue equally. The league will link nfl.com to team's Web sites and allow teams to rebroadcast video highlights and use NFL footage on the Web sites.


The Cowboys voted against the deal and backed it with yesterday's move.


Jones said he wants to develop a Web site that includes streaming video of team practices, documentaries and location shoots.


Broadband Sports operates athletesdirect.com, which has links to 200 athlete and team sites. According to reports, Jones will likely have a controlling stake in the company.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.