Cowboys Buck NFL Online Scheme

Share this article:
The Dallas Cowboys broke NFL ranks yesterday when team owner Jerry Jones hired Broadband Sports to manage the team's Web site over the next five years.


NFL teams voted last week to put all of its teams' Web sites under the NFL banner and share revenue equally. The league will link nfl.com to team's Web sites and allow teams to rebroadcast video highlights and use NFL footage on the Web sites.


The Cowboys voted against the deal and backed it with yesterday's move.


Jones said he wants to develop a Web site that includes streaming video of team practices, documentaries and location shoots.


Broadband Sports operates athletesdirect.com, which has links to 200 athlete and team sites. According to reports, Jones will likely have a controlling stake in the company.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.