**Court Dismisses Consumer Case Against Publishers Clearing House

Share this article:
Publishers Clearing House said yesterday that the U.S. District Court in Ohio dismissed a case brought by an individual who alleged that a PCH mailing constituted a contract to award him a $10 million prize.


U.S. District Court Judge Dan Aaron Polster granted the company's motion to dismiss the case of Dan Thomas v. PCH.


A spokesman for PCH, Port Washington, NY, said Polster dismissed the case because there were many clear messages and directions throughout the mailing indicating that it was not a contract.


In his decision, Polster said, "Thomas apparently chose to ignore this language, the [word] 'DRAFT' superimposed over both pages of the letter, and the Official Rules in order to determine that the mailing constituted a contract. .... Rather than establishing a contract, the mailing only shows that there was not a contract between the parties."


Christopher L. Irving, PCH's senior director of consumer affairs, said, "We are glad that this action has been dismissed at its earliest stage. … This decision is one in a long line in which courts continue to find that Publishers Clearing House mailings are clear and easy to understand to anyone who takes the time to read them."


Irving said a judge has ruled in the company's favor in the past 10 cases in which a court has considered the merits of a PCH sweepstakes claim.


PCH will award its next major prize of $1 million in a live PCH announcement in a commercial during NBC Nightly News with Tom Brokaw on Aug. 24.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.