Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens's director of digital marketing and emerging media.
The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.
Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.
Facebook is testing an ad unit that would allow brands to deliver coupons via display ads, the company said on Dec. 15.
YoCrunch's first integrated marketing campaign has moms in its cross-hairs.
Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands and retailers on Valpak.com, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy's, The Home Depot and Best Buy, among others.
Facebook and Yelp terminate their daily deals businesses, Groupon loses money every quarter and Jay-Z was wrong.
Consumers browse daily deal websites for dining offers more than any other category, according to a July 11 survey from PriceGrabber, an Experian-owned e-commerce site. The majority of consumers buy one to four deals per week but do not expect to save a specific amount when purchasing a deal, according to the survey.
Two years of deal-seeking and a faltering economic recovery mean consumers won't stop looking for discounts, and offline deals will remain an important tactic for marketers, say industry experts.
The daily deals sector has garnered plenty of headlines in the marketing press recently, including in this publication. That's no surprise given its size (pegged at $1.25 billion by BIA/Kelsey) and judging by the players who've launched daily deals services — Google, Facebook, Amazon.com and AT&T — to compete with the likes of Groupon and LivingSocial.
Less than half (48%) of small- and medium-sized businesses (SMBs) that have run a daily deal promotion say they would use the promotion vehicle again, according to a study by Rice University professor of management Utpal Dholakia. Of the 324 businesses surveyed, about a third (32%) said they were uncertain if they'd run another daily deal promotion, and 20% said they would not.
Clothing retailer Old Navy is rolling out an integrated campaign targeted 25- to 35-year-old male consumers. The "Dress Like a Guy, Not That Guy" campaign features interactive print ads, as well as online and mobile elements. Agency Camp & King developed the effort for the Gap Inc. retailer.
New England-based supermarket chain Big Y Foods has partnered with Groupon on a pilot program that will allow loyalty club members to redeem high-value coupons at supermarket locations, both companies said June 7.
Amazon.com launched MyHabit.com, a membership-only private sale site dedicated to upscale fashion, on May 3 said Stacey Keller, spokeswoman for MyHabit.
Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post. Deals are initially available to people in Atlanta, Dallas, San Diego San Francisco and Austin, Texas.
Credit card company Visa has opened its global processing network for marketers to send consumers offers based on their purchasing history. The company tested the initiative last November in a pilot program with clothing retailer Gap and said April 21 that it is expanding the service to companies nationwide.
Stationery company Tiny Prints launched a series of online videos April 21 to promote its line of Mother's Day cards. The videos include a call to action that directs consumers to "like" the company's Facebook page to receive a coupon for a free Mother's Day card. The company is working with social video company Jun Group and its agency Muhtayzik-Hoffer on the campaign.
Sara Lee recently ran a social coupon campaign with social marketing firm SocialTwist that resulted in 81% coupon redemption. While the campaign only generated around 65,000 website visitors in 30 days, it is one more example of brands testing out traditional direct marketing tactics in the realm of social media.
Print classified publication The Original PennySaver, a Harte-Hanks subsidiary, launched local daily deal site SaverTime.com on April 18. The site will distribute local email and mobile offers on a daily basis from small businesses to consumers.
A couple months ago I wrote a post about how I unsubscribed from most of the email marketing lists I was on, save a few that would send mostly coupons. Turns out, my pickiness is pretty common.
Rob Solomon, president and COO of Groupon, will step down from his position at the Chicago-based coupon site after about one year at the company, said Julie Mossler, PR and consumer marketing manager at Groupon. He will remain in his position while the company searches for a replacement.
Women are more likely to begin shopping and researching products online after becoming a parent, according to the findings of Totsy's first annual "Mom Shopping Trends" report.
Media and marketing services company Meredith Corp. launched a social commerce network with Group Commerce, a group buying technology provider, on March 9. The network, which debuted on Parents.com, will provide Groupon-like weekly offers to consumers who sign up via Facebook or Meredith's online properties.
To fill already-purchased TV spots for its failed Super Bowl ads, Groupon launched a new commercial on March 3 that embodies what has made the Chicago-based company so successful: simplicity.
Within the past day 'The New York Times' and Microsoft's search engine Bing have both made public their intents to enter on the coupon business. A search engine joining Groupon's game isn't so odd (Google's doing it too), but a newspaper? Is this a pole vault over the shark? Maybe not.
Media and marketing services firm Valassis and News America Marketing, a coupon and consumer promotions provider, said February 28 that they have agreed to a cross-publishing deal to expand each company's respective coupon and savings websites.
AT&T launched a location-based mobile marketing service on February 28 that lets brands deliver customized SMS or MMS messages, such as coupons or sale notices, to opted-in AT&T customers near a participating location. JetBlue, Kmart and HP are among the brands using the platform.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.