CouponButler Toolbar Carries Offers to Other Sites

Share this article:
CouponSurfer.com has expanded its Internet promotions package with the addition of CouponButler, a branding service that combines the firm's opt-in consumer membership program and a new toolbar technology.


The service uses Lumapath Inc.'s proprietary Take Us With You technology, a free, downloadable toolbar that maintains a connection to Internet sites.


If a consumer has downloaded the function from CouponSurfer.com or TakeUsWithYou.com, that site's page and its promotional offers are adapted and captured in the toolbar. This allows special offers to last as long as a viewer's duration online.


Furthermore, CouponButler will activate a client's coupon every time the user visits a site that has similar content or commerce.


"What we do is allow our partners to let their consumer take the site with them wherever they are on the Internet," said Andy Gelfond, chief technology officer at Lumapath, Maynard, MA.


CouponButler can work as a direct response mechanism and as a branding tool, said Adam Schwartz, spokesman at CouponSurfer, Bedford, MA.


"We found that a lot of Web purchases are done on impulse," he said. "[CouponButler] makes impulse shopping a lot easier."


To become a member of the site, a consumer must opt in to coupon categories of interests. CouponSurfer, which also features a program that sends e-mail notifications of special offers, would not disclose the size of its viewer membership.


Ad rates for the CouponButler program were not disclosed. More information can be found at www.couponsurfer.com and www.takeuswithyou.com.


Lumapath also recently contracted its technology to Buy.com, HealthScout, Museumshop.com, MVP.com, InternetWire.com, Zagat.com and Gomez.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.