CouponButler Toolbar Carries Offers to Other Sites

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CouponSurfer.com has expanded its Internet promotions package with the addition of CouponButler, a branding service that combines the firm's opt-in consumer membership program and a new toolbar technology.


The service uses Lumapath Inc.'s proprietary Take Us With You technology, a free, downloadable toolbar that maintains a connection to Internet sites.


If a consumer has downloaded the function from CouponSurfer.com or TakeUsWithYou.com, that site's page and its promotional offers are adapted and captured in the toolbar. This allows special offers to last as long as a viewer's duration online.


Furthermore, CouponButler will activate a client's coupon every time the user visits a site that has similar content or commerce.


"What we do is allow our partners to let their consumer take the site with them wherever they are on the Internet," said Andy Gelfond, chief technology officer at Lumapath, Maynard, MA.


CouponButler can work as a direct response mechanism and as a branding tool, said Adam Schwartz, spokesman at CouponSurfer, Bedford, MA.


"We found that a lot of Web purchases are done on impulse," he said. "[CouponButler] makes impulse shopping a lot easier."


To become a member of the site, a consumer must opt in to coupon categories of interests. CouponSurfer, which also features a program that sends e-mail notifications of special offers, would not disclose the size of its viewer membership.


Ad rates for the CouponButler program were not disclosed. More information can be found at www.couponsurfer.com and www.takeuswithyou.com.


Lumapath also recently contracted its technology to Buy.com, HealthScout, Museumshop.com, MVP.com, InternetWire.com, Zagat.com and Gomez.com.
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