Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.
The announcement that Lee Brown, SVP of national sales for Groupon, will step down from the company, points to deeper challenges for the company, and the daily coupon industry more broadly, according to industry watchers.
Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform.
Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.
Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens's director of digital marketing and emerging media.
Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.
Couponing company Valpak redesigned its iPhone and Android apps and launched its first-ever iPad tablet app, said Nancy Cook, the company's VP of digital business development.
When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.
Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands and retailers on Valpak.com, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy's, The Home Depot and Best Buy, among others.
Consumers who access the Carl's Jr. Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game.
Facebook and Yelp terminate their daily deals businesses, Groupon loses money every quarter and Jay-Z was wrong.
Consumers browse daily deal websites for dining offers more than any other category, according to a July 11 survey from PriceGrabber, an Experian-owned e-commerce site. The majority of consumers buy one to four deals per week but do not expect to save a specific amount when purchasing a deal, according to the survey.
New England-based supermarket chain Big Y Foods has partnered with Groupon on a pilot program that will allow loyalty club members to redeem high-value coupons at supermarket locations, both companies said June 7.
Amazon.com launched MyHabit.com, a membership-only private sale site dedicated to upscale fashion, on May 3 said Stacey Keller, spokeswoman for MyHabit.
Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post. Deals are initially available to people in Atlanta, Dallas, San Diego San Francisco and Austin, Texas.
Print classified publication The Original PennySaver, a Harte-Hanks subsidiary, launched local daily deal site SaverTime.com on April 18. The site will distribute local email and mobile offers on a daily basis from small businesses to consumers.
Rob Solomon, president and COO of Groupon, will step down from his position at the Chicago-based coupon site after about one year at the company, said Julie Mossler, PR and consumer marketing manager at Groupon. He will remain in his position while the company searches for a replacement.
Media and marketing services company Meredith Corp. launched a social commerce network with Group Commerce, a group buying technology provider, on March 9. The network, which debuted on Parents.com, will provide Groupon-like weekly offers to consumers who sign up via Facebook or Meredith's online properties.
To fill already-purchased TV spots for its failed Super Bowl ads, Groupon launched a new commercial on March 3 that embodies what has made the Chicago-based company so successful: simplicity.
Media and marketing services firm Valassis and News America Marketing, a coupon and consumer promotions provider, said February 28 that they have agreed to a cross-publishing deal to expand each company's respective coupon and savings websites.
PennySaverUSA.com, a subsidiary of direct marketing company Harte-Hanks, and a provider of free online classifieds and online coupons, formally launched a mobile optimized website on February 7. Visitors to the site can use GPS technology to search for ads and coupons in their current location.
AOL and media and marketing services company Valassis have partnered to create a digital coupon service that will enable more than 7,500 grocery stores to distribute deals through the two companies' online and mobile networks. The partnership will give marketers a distribution channel capable of reaching 127 million US consumers, the companies said January 25.
Google is creating a US-only daily deals service and competitor to Groupon called Google Offers. Google reportedly tried to buy Groupon with a multibillion-dollar offer last month, but was rejected by the deals website.
MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11.
The question is more who doesn't have a local deals service at this point?
The use of digital coupons is growing quickly, up 60% this year, according to a report from Kantar Media. However, digital only represents about 1% of the general couponing space.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...