coupon

Millennials Save In All Channels

Millennials Save In All Channels

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Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.

Foul-Mouthed Oven Gets Scrubbed on DRTV

Foul-Mouthed Oven Gets Scrubbed on DRTV

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To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.

Groupon's executive exodus points to problems with daily deals industry

Groupon's executive exodus points to problems with daily deals industry

The announcement that Lee Brown, SVP of national sales for Groupon, will step down from the company, points to deeper challenges for the company, and the daily coupon industry more broadly, according to industry watchers.

Valassis rolls out Facebook couponing app

Valassis rolls out Facebook couponing app

Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform.

Offerpop launches Facebook Timeline apps for marketers

Offerpop launches Facebook Timeline apps for marketers

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Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.

Walgreens launches with Foursquare

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Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens's director of digital marketing and emerging media.

LivingSocial to launch a credit card

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Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.

Valpak redesigns smartphone app, launches iPad app

Valpak redesigns smartphone app, launches iPad app

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Couponing company Valpak redesigned its iPhone and Android apps and launched its first-ever iPad tablet app, said Nancy Cook, the company's VP of digital business development.

Restaurants drive consumers to dine out with calculated email coupons

Restaurants drive consumers to dine out with calculated email coupons

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When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.

Valpak partners with Savings.com

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Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands and retailers on Valpak.com, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy's, The Home Depot and Best Buy, among others.

Carl's Jr. promotes coupons
 with Facebook robot game

Carl's Jr. promotes coupons
 with Facebook robot game

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Consumers who access the Carl's Jr. 
Facebook app can play a game called "Robot Death March" and qualify to win coupons for the quick service restaurant's hand-breaded chicken. The Facebook page also offers a $1 coupon to users who "like" the brand without playing the game.

Daily deals: It was all good just a week ago

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Facebook and Yelp terminate their daily deals businesses, Groupon loses money every quarter and Jay-Z was wrong.

Dining, shopping drive daily deals purchases: PriceGrabber survey

Dining, shopping drive daily deals purchases: PriceGrabber survey

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Consumers browse daily deal websites for dining offers more than any other category, according to a July 11 survey from PriceGrabber, an Experian-owned e-commerce site. The majority of consumers buy one to four deals per week but do not expect to save a specific amount when purchasing a deal, according to the survey.

Groupon sticks toe in supermarket loyalty space with Big Y partnership

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New England-based supermarket chain Big Y Foods has partnered with Groupon on a pilot program that will allow loyalty club members to redeem high-value coupons at supermarket locations, both companies said June 7.

Amazon launches a daily deals site, AT&T to launch one in June

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Amazon.com launched MyHabit.com, a membership-only private sale site dedicated to upscale fashion, on May 3 said Stacey Keller, spokeswoman for MyHabit.

Facebook Deals launches, but will it ultimately help Groupon?

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Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post. Deals are initially available to people in Atlanta, Dallas, San Diego San Francisco and Austin, Texas.

Harte-Hanks' Original PennySaver launches California daily deal site

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Print classified publication The Original PennySaver, a Harte-Hanks subsidiary, launched local daily deal site SaverTime.com on April 18. The site will distribute local email and mobile offers on a daily basis from small businesses to consumers.

Groupon president steps down

Groupon president steps down

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Rob Solomon, president and COO of Groupon, will step down from his position at the Chicago-based coupon site after about one year at the company, said Julie Mossler, PR and consumer marketing manager at Groupon. He will remain in his position while the company searches for a replacement.

Meredith launches weekly deals program on Parents.com

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Media and marketing services company Meredith Corp. launched a social commerce network with Group Commerce, a group buying technology provider, on March 9. The network, which debuted on Parents.com, will provide Groupon-like weekly offers to consumers who sign up via Facebook or Meredith's online properties.

Groupon replaces offensive Super Bowl ad with something simple and effective

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To fill already-purchased TV spots for its failed Super Bowl ads, Groupon launched a new commercial on March 3 that embodies what has made the Chicago-based company so successful: simplicity.

Valassis, News America Marketing partner on digital coupon cross-publishing

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Media and marketing services firm Valassis and News America Marketing, a coupon and consumer promotions provider, said February 28 that they have agreed to a cross-publishing deal to expand each company's respective coupon and savings websites.

PennySaverUSA.com launches mobile site

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PennySaverUSA.com, a subsidiary of direct marketing company Harte-Hanks, and a provider of free online classifieds and online coupons, formally launched a mobile optimized website on February 7. Visitors to the site can use GPS technology to search for ads and coupons in their current location.

AOL, Valassis partner on digital coupon channel

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AOL and media and marketing services company Valassis have partnered to create a digital coupon service that will enable more than 7,500 grocery stores to distribute deals through the two companies' online and mobile networks. The partnership will give marketers a distribution channel capable of reaching 127 million US consumers, the companies said January 25.

Google to launch Groupon-like daily deals service

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Google is creating a US-only daily deals service and competitor to Groupon called Google Offers. Google reportedly tried to buy Groupon with a multibillion-dollar offer last month, but was rejected by the deals website.

Philadelphia-based text message deal site, Mychinoki.com, launches

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MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11.

Yahoo revamps local deals site

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The question is more who doesn't have a local deals service at this point?

Digital coupon use up 60% in 2010: Kantar Media

The use of digital coupons is growing quickly, up 60% this year, according to a report from Kantar Media. However, digital only represents about 1% of the general couponing space.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...