Snipping and clipping give way to scanning and clicking. How marketers are maximizing the rise of digital discounts.
The daily deal extravaganza may have finally met a plateau, but online coupons are still alive and (sometimes) well.
For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.
Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.
Some reports state that up to 70 or 80% of women are wearing the incorrect bra size, but the HerRoom bra finder aims to put an end to ill-fitting intimate apparel.
Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens's director of digital marketing and emerging media.
Couponing company Valpak redesigned its iPhone and Android apps and launched its first-ever iPad tablet app, said Nancy Cook, the company's VP of digital business development.
When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.
As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.
Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands and retailers on Valpak.com, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy's, The Home Depot and Best Buy, among others.
Facebook and Yelp terminate their daily deals businesses, Groupon loses money every quarter and Jay-Z was wrong.
Consumers browse daily deal websites for dining offers more than any other category, according to a July 11 survey from PriceGrabber, an Experian-owned e-commerce site. The majority of consumers buy one to four deals per week but do not expect to save a specific amount when purchasing a deal, according to the survey.
I applaud Groupon for putting a fun spin on selling things. Marketing and sales can become monotonous if the same strategies and tactics are repeated ad nauseum. But I wonder if Groupon really needs to offer anything more than awesome discounts on equally awesome experiences.
New England-based supermarket chain Big Y Foods has partnered with Groupon on a pilot program that will allow loyalty club members to redeem high-value coupons at supermarket locations, both companies said June 7.
Amazon.com launched MyHabit.com, a membership-only private sale site dedicated to upscale fashion, on May 3 said Stacey Keller, spokeswoman for MyHabit.
Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post. Deals are initially available to people in Atlanta, Dallas, San Diego San Francisco and Austin, Texas.
Print classified publication The Original PennySaver, a Harte-Hanks subsidiary, launched local daily deal site SaverTime.com on April 18. The site will distribute local email and mobile offers on a daily basis from small businesses to consumers.
Rob Solomon, president and COO of Groupon, will step down from his position at the Chicago-based coupon site after about one year at the company, said Julie Mossler, PR and consumer marketing manager at Groupon. He will remain in his position while the company searches for a replacement.
Media and marketing services company Meredith Corp. launched a social commerce network with Group Commerce, a group buying technology provider, on March 9. The network, which debuted on Parents.com, will provide Groupon-like weekly offers to consumers who sign up via Facebook or Meredith's online properties.
To fill already-purchased TV spots for its failed Super Bowl ads, Groupon launched a new commercial on March 3 that embodies what has made the Chicago-based company so successful: simplicity.
Media and marketing services firm Valassis and News America Marketing, a coupon and consumer promotions provider, said February 28 that they have agreed to a cross-publishing deal to expand each company's respective coupon and savings websites.
Citysearch, a local online business guide, launched a location-based iPhone and Android app on February 15 that aggregates coupons and daily deals. Citysearch parent company CityGrind Media and third-party providers, such as Groupon and The DealMap, are participating in the program at launch.
E-mail marketers shouldn't fear the rise of @facebook.com e-mail accounts. In fact, it may be just what they — and consumers — need.
PennySaverUSA.com, a subsidiary of direct marketing company Harte-Hanks, and a provider of free online classifieds and online coupons, formally launched a mobile optimized website on February 7. Visitors to the site can use GPS technology to search for ads and coupons in their current location.
AOL and media and marketing services company Valassis have partnered to create a digital coupon service that will enable more than 7,500 grocery stores to distribute deals through the two companies' online and mobile networks. The partnership will give marketers a distribution channel capable of reaching 127 million US consumers, the companies said January 25.
Google is creating a US-only daily deals service and competitor to Groupon called Google Offers. Google reportedly tried to buy Groupon with a multibillion-dollar offer last month, but was rejected by the deals website.
Groupon has hired Vertica Systems, a real-time analytics platform provider, to analyze subscriber behavior and scale its business intelligence capabilities, the daily deal site said January 18. Chicago-based Groupon will use Vertica's platform to analyze data to attribute revenue and other performance metrics to individual consumers.
MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11.
Chicago-based daily deals site Groupon got to work quickly after raising $950 million in funding to support its infrastructure and to help it expand. The company said today that it has acquired deal websites SoSasta in India, Grouper in Israel, and Twangoo in South Africa.
Technology media company Ziff Davis acquired LogicBuy.com, a provider of online coupons and deals, on January 4.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...