Coupon Clearinghouse Kicks Off BrandData
It stores real-time data on an interactive database and provides users with online reports of market and account activity. Users can conduct customized reports on their own or on their competitors' brands using criteria such as coupon value, cents-off discount ratio, purchase requirements, coupon publisher, newspaper and magazine titles. They can also retrieve information on the latest coupon drop or a four-color scan of the coupon itself. The coupons that it tracks are Valassis & Smarthouse FSI, Synergistic Marketing's magazine inserts and Catalina Marketing's in-store coupons.