Countdown

Selling to the Selfie Generation

Selling to the Selfie Generation

Four ways to unlock the power of selfies.

10 Smart Ways to Enhance Your Mobile Strategy

10 Smart Ways to Enhance Your Mobile Strategy

By

Suggestions for better leveraging the device and strengthening your messaging.

10 Lessons from Dell's New Executive Director of Global CX

10 Lessons from Dell's New Executive Director of Global CX

By

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

The 6 Stages of Digital Transformation

The 6 Stages of Digital Transformation

By

Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.

9 Social Marketing Lessons All B2B Marketers Should Know

9 Social Marketing Lessons All B2B Marketers Should Know

By

Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.

10 Brands That Illustrate the New "Direct" Marketing

10 Brands That Illustrate the New "Direct" Marketing

By

The distinction between direct marketing and other marketing is dated, and these businesses are proving it.

7 Ways to Make Social Metrics Sexy

7 Ways to Make Social Metrics Sexy

By

Experts from Haven Beauty and Edelman took the SXSW stage and shared their secrets for getting non-marketers to acknowledge social's worth.

The 7 Counters to Ad Blocking

The 7 Counters to Ad Blocking

By

The Interactive Advertising Bureau delivers a game plan for dealing with consumers who bypass digital ads.

9 Ways to Score with Lead Scoring

9 Ways to Score with Lead Scoring

By

A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.

8 Trends Expected to Impact Marketing Spending in 2016

8 Trends Expected to Impact Marketing Spending in 2016

Evolving technologies and strategies—from programmatic to performance marketing—could have marketers poised to shift their budget allocations this year.

7 Secrets for High-Performing Content

7 Secrets for High-Performing Content

By

A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.

7 Lessons Marketers Can Learn From Nestlé Waters' CMO

7 Lessons Marketers Can Learn From Nestlé Waters' CMO

By

Antonio Sciuto shares his advice on how to leverage technology to drive seamless experiences.

10 Facts That Holiday Marketers Need to Know to Succeed

10 Facts That Holiday Marketers Need to Know to Succeed

Digital prowess during the year's biggest shopping season is an absolute must.

10 Twitter Marketing Tips in 140 Characters or Less

10 Twitter Marketing Tips in 140 Characters or Less

Less is more, especially when it comes to marketing on Twitter.

7 Secrets for Crafting Subject Lines That Drive Opens

7 Secrets for Crafting Subject Lines That Drive Opens

The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.

10 Stats That Show Why User-Generated Content Works

10 Stats That Show Why User-Generated Content Works

A number of marketers have yet to consider UGC in their strategies, but these statistics may change all of that.

8 Content Marketing Don'ts

8 Content Marketing Don'ts

By

Is your organization guilty of these?

10 Ways to Prepare for the Adventure That Is Dreamforce

10 Ways to Prepare for the Adventure That Is Dreamforce

By

CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.

7 Ways to Use Email to Combat Email Disengagement

7 Ways to Use Email to Combat Email Disengagement

By

Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.

7 Ways to Build Brand Value

7 Ways to Build Brand Value

By

Be different, be nimble, and be articulate with your brand proposition.

10 Surprises from our Simultaneous Rebrand and Product Launch

10 Surprises from our Simultaneous Rebrand and Product Launch

In this webinar, we'll discuss the 10 things we learned from launching a new product and rebranding our company.

OPI's 9 Tips for Nailing Social Media

OPI's 9 Tips for Nailing Social Media

By

The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.

10 Ways to Enhance Your Webinar Content

10 Ways to Enhance Your Webinar Content

Join ON24 and Direct Marketing News for an interactive conversation that will highlight best practices on how to increase the effectiveness of your webinar content.

The 7 C's of a Collaborative Content Culture

The 7 C's of a Collaborative Content Culture

A thorough breakdown of what it takes to implement a successful content strategy across an organization.

8 Essentials for Effective Emails

8 Essentials for Effective Emails

Attend this webinar and get the checklist every email marketer needs before planning another campaign. Join Jessica Best, Digital Marketing Evangelist at emfluence, and get the tools you need to start sending successful emails.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

By

Creativity, data, measurement, and mobile are the social network's main pillars.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

By

Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

8 Digital Transformation Tips

8 Digital Transformation Tips

By

Innovation takes more than just technology; it takes people.

7 Ways to Listen to Your Brand's Transformational Consumers

7 Ways to Listen to Your Brand's Transformational Consumers

Your customers are talking. Are you tuning into what they have to say?

6 Things Marketers Can Learn from Cheese

6 Things Marketers Can Learn from Cheese

By

Be the blue cheese within your industry.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above