Four ways to unlock the power of selfies.
Suggestions for better leveraging the device and strengthening your messaging.
Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.
Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.
Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.
The distinction between direct marketing and other marketing is dated, and these businesses are proving it.
Experts from Haven Beauty and Edelman took the SXSW stage and shared their secrets for getting non-marketers to acknowledge social's worth.
The Interactive Advertising Bureau delivers a game plan for dealing with consumers who bypass digital ads.
A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.
Evolving technologies and strategies—from programmatic to performance marketing—could have marketers poised to shift their budget allocations this year.
A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.
Antonio Sciuto shares his advice on how to leverage technology to drive seamless experiences.
Digital prowess during the year's biggest shopping season is an absolute must.
Less is more, especially when it comes to marketing on Twitter.
The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.
A number of marketers have yet to consider UGC in their strategies, but these statistics may change all of that.
Is your organization guilty of these?
CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.
Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.
Be different, be nimble, and be articulate with your brand proposition.
In this webinar, we'll discuss the 10 things we learned from launching a new product and rebranding our company.
The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
Join ON24 and Direct Marketing News for an interactive conversation that will highlight best practices on how to increase the effectiveness of your webinar content.
A thorough breakdown of what it takes to implement a successful content strategy across an organization.
Attend this webinar and get the checklist every email marketer needs before planning another campaign. Join Jessica Best, Digital Marketing Evangelist at emfluence, and get the tools you need to start sending successful emails.
Creativity, data, measurement, and mobile are the social network's main pillars.
Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
Innovation takes more than just technology; it takes people.
Your customers are talking. Are you tuning into what they have to say?
Be the blue cheese within your industry.
Company of the Week
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