Council Planning Insert Media Day for September

Share this article:
The Direct Marketing Association's Alternate Response Media Council will hold its first Insert Media Day this September in New York.


Though the exact date and location are undetermined, the event will feature speakers on topics relevant to practitioners and users of insert media.


The event aims to encourage more widespread recognition and use of inserts as a major direct mail medium and to raise the status of inserts within the direct marketing industry.


The ARM Council embarked on a sort of rebranding effort for the alternative media industry in October at the fall DMA show. It held an open forum to muster support for changing the catch-all name for package inserts, bind-ins, blow-ins and statement stuffers from alternative media to something signifying that these marketing practices are not "alternative" but mainstream.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.