Cost Per Click

Google revenues increase 35% year-over-year

Google revenues increase 35% year-over-year

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Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%.

Study: U.S. search spend up 14%

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U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.

Attribution adoption starts now

Attribution adoption starts now

It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone.

Google cost per click declines

Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...