Direct Line Blog

CosmoGirl closes?

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New York Magazine's Daily Intelligencer blog is reporting that CosmoGirl magazine is no more.

CosmoGirl, part of the Hearst empire, had a total paid and verified circulation of 1,426,338 as of June 30, 2008 -- beating its rate base by 1.9%.. Ad dollars, however, were down 16.2% between Q2 2008 and the same period in 2007. Ad pages dipped 20.8%.

A memo from Hearst reads:

"Hearst Magazines has made a strategic decision to consolidate its teen publishing activities into Seventeen, the largest-selling monthly teen magazine on newsstands. Effective with the December issue, CosmoGirl will cease as a print magazine, remaining online only at cosmogirl.com. CosmoGirl’s subscriber base will be folded into Seventeen."

Seventeen, by the way, is holding pretty steady with its Q2 ad dollars, which are down only 1.3% year over year (which means it's still making $23,558,874 off of them). It boasted a total paid and verified circulation of 2,024,147 as of June 30.

Cosmogirl's last issue is scheduled for December. No word on what will happen to most of the staffers, but editor in chief Susan Schulz will stay on "to work on special projects," and publisher Vicki Wellington will move over to Food Network Magazine, which debuts next year.
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