CosmoGirl closes?

Share this article:
New York Magazine's Daily Intelligencer blog is reporting that CosmoGirl magazine is no more.

CosmoGirl, part of the Hearst empire, had a total paid and verified circulation of 1,426,338 as of June 30, 2008 -- beating its rate base by 1.9%.. Ad dollars, however, were down 16.2% between Q2 2008 and the same period in 2007. Ad pages dipped 20.8%.

A memo from Hearst reads:

"Hearst Magazines has made a strategic decision to consolidate its teen publishing activities into Seventeen, the largest-selling monthly teen magazine on newsstands. Effective with the December issue, CosmoGirl will cease as a print magazine, remaining online only at cosmogirl.com. CosmoGirl’s subscriber base will be folded into Seventeen."

Seventeen, by the way, is holding pretty steady with its Q2 ad dollars, which are down only 1.3% year over year (which means it's still making $23,558,874 off of them). It boasted a total paid and verified circulation of 2,024,147 as of June 30.

Cosmogirl's last issue is scheduled for December. No word on what will happen to most of the staffers, but editor in chief Susan Schulz will stay on "to work on special projects," and publisher Vicki Wellington will move over to Food Network Magazine, which debuts next year.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.