CORRECTION: Group La Poste Makes First U.S. Acquisition
Service. It is not a competitor, as was reported here Oct. 4. Information in the Oct. 4 DM News Daily was incorrect.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Direct mail is far from dead, especially when it comes to customer lifetime value.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.