CORRECTION: Group La Poste Makes First U.S. AcquisitionBrokers Worldwide is a pre-qualified wholesaler with the U.S. Postal
Service. It is not a competitor, as was reported here Oct. 4. Information in the Oct. 4 DM News Daily was incorrect.
Direct mail is far from obsolete, and investing in it could save the USPS.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.