CORRECTION: Group La Poste Makes First U.S. Acquisition
Service. It is not a competitor, as was reported here Oct. 4. Information in the Oct. 4 DM News Daily was incorrect.
A direct marketing "giant," he wrote the classic book on recency and frequency.
11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing ...
Five tech trends underlying direct mail marketing success today.