CORRECTION: Group La Poste Makes First U.S. AcquisitionBrokers Worldwide is a pre-qualified wholesaler with the U.S. Postal
Service. It is not a competitor, as was reported here Oct. 4. Information in the Oct. 4 DM News Daily was incorrect.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.