Cornerstone names Al-Fayez new CEO

Share this article:

Roxane Al-Fayez, a former top-level executive at Victoria's Secret Direct, has been appointed CEO of Cornerstone Brands Inc., parent company IAC announced yesterday.

Ms. Al-Fayez will be responsible for overseeing all of the Cornerstone businesses, including the multichannel retail brands Ballard Designs, Frontgate, Garnet Hill, Improvement, Smith and Noble, The Territory Ahead and TravelSmith. She will report to Mindy Grossman, CEO of IAC Retailing.

Cornerstone Brands, West Chester, OH, is a division of IAC, a conglomerate of more than 60 diversified brands, including Ask.com, HSN and Ticketmaster.

Since 2005, Ms. Al-Fayez has served as executive vice president at Victoria's Secret Direct and Bath & Body Works Direct, where she was responsible for marketing, Internet and call centers, as well as the launch of BBW.com.

Prior to this position, Ms. Al-Fayez led catalog and e-commerce operations at J. Crew.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.