Cornerstone appointed list manager for Shopping TVA

Share this article:

The Cornerstone Group of Companies on Jan. 4 was named list manager for Shopping TVA, the French Home Shopping Network.

Shopping TVA, which broadcasts daily across the province of Quebec, has 160,000 product buyers. These consumers purchase a wide variety of items, from beauty and fashion, hobby and leisure-related equipment, to jewelry and electronics.

TVA consumers, who are largely female, have the proven spending power to make instant purchases, either by telephone or via the Internet.

"This list is highly in-demand for consumer marketers targeting the Quebec demographic, and we are very proud that Shopping TVA has chosen Cornerstone to represent their list," said Joanne MacKinnon, Vice President of the Toronto-base firm.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.