Coremetrics to Provide Online Data Analysis to Wal-Mart.com

Share this article:
Coremetrics, San Francisco, yesterday agreed to provide its eLuminate service to analyze visitor information from the Wal-Mart.com Web site.


Coremetrics said WalMart.com will use eLuminate, which tracks and analyzes online consumer behavior, to lower customer acquisition costs by determining marketing return on investment and online content effectively drives e-commerce.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.