Coremetrics to Provide Online Data Analysis to Wal-Mart.com
Coremetrics, San Francisco, yesterday agreed to provide its eLuminate service to analyze visitor information from the Wal-Mart.com Web site.Coremetrics said WalMart.com will use eLuminate, which tracks and analyzes online consumer behavior, to lower customer acquisition costs by determining marketing return on investment and online content effectively drives e-commerce.
