Coremetrics to Capture Data for Nortel

Share this article:
Nortel Networks Corp. yesterday chose Coremetrics Inc. to provide customized data capture and storage services for its corporate Web site.


San Francisco-based Coremetrics will capture visitor activity data from the Nortel corporate site to provide the Brampton, Ontario, company with a complete source of information about online customer behavior. Nortel will use Coremetrics' customized data capture technology and the Core Data Platform to improve Internet business performance and increase overall customer satisfaction.


Coremetrics will gather online customer data directly from the visitor's browser, recording interactions in real time. The customer information will be stored in the Core Data Platform, a hosted data warehouse.


Information from the Core Data Platform will be delivered to Nortel nightly for analysis of Web site usability and performance.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.