Coremetrics signs three-year contract extension with Ann Taylor
Web analytics and precision marketing solutions provider Coremetrics has signed a three-year renewal contract to provide AnnTaylor Stores Corp. with a suite of on demand solutions designed to optimize the company's online marketing and merchandising activities, site navigation, content and tools.
New York-based Ann Taylor is a women's specialty clothing and accessories retailer that operates 856 stores in 46 states, the District of Columbia and Puerto Rico. The company also sells merchandise through its online stores-- www.anntaylor.com and www.anntaylorloft.com.
San Mateo, CA-based Coremetrics' precision marketing solution is powered by LIVE Profiles, which enable businesses to perform detailed data mining. Using LIVE Profiles, companies can target customers based on their behavior, building a multichannel view that allows businesses to attract high-value customers, optimize their Web experience and increase their lifetime value.
Coremetrics said it differentiates itself in the marketplace with its integrated digital marketing platform, which offers insights to maximize a business's digital marketing activities--from guiding the performance of creative, to optimizing each customer's experience throughout the purchase cycle, to measuring and comparing various activities that drive traffic to its sites.