Coremetrics Signs 3 More Retailers
The retailers will use Coremetrics Online Analytics 2004, a Web analytics platform that captures and stores all customer and visitor click-stream activity to build Lifetime Individual Visitor Experience profiles.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.