Coremetrics Signs 3 More Retailers
The retailers will use Coremetrics Online Analytics 2004, a Web analytics platform that captures and stores all customer and visitor click-stream activity to build Lifetime Individual Visitor Experience profiles.
It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.