Coremetrics Signs 3 More Retailers
The retailers will use Coremetrics Online Analytics 2004, a Web analytics platform that captures and stores all customer and visitor click-stream activity to build Lifetime Individual Visitor Experience profiles.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.