Coremetrics, Performics Team for Online Efforts

Share this article:
Coremetrics, a Web-based marketing analytics solution provider, and Performics, Chicago, an online marketing services company, said yesterday they have partnered to offer a solution that lets marketers manage pay-for-performance online customer acquisition programs and in-depth customer analytics in one unified piece.


Coremetrics, Burlingame, CA, will track and measure Performics' affiliate, search and e-mail marketing programs through its Marketing Management Center, a measurement solution that presents analysis of all marketing campaigns in a single interface.


The MMC provides metrics for all online advertising channels, letting companies adjust and renegotiate marketing expenditures and vendor deals based on performance and revenue derived from each program.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.