Coremetrics, Offermatica Team to Boost Online Conversion

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Coremetrics, a provider of hosted Web analytics and marketing solutions, and Offermatica, a provider of hosted testing and optimization services, said yesterday that they partnered on integrated A/B and multivariate testing capabilities for high-volume e-commerce companies.


The partnership lets joint clients automate testing of consumer response to different Web site environments. Clients can test and analyze numerous site experiences simultaneously to quickly determine how changes to copy treatment, discount level, shipping options and product suggestions affect response rates.


"The costs of getting customers to my site have increased 100 percent over the past year," said John Howard, founder/CEO of Carrot Ink, who tested the service. "To stay profitable, I need these visitors to convert at a higher rate. We were able to quickly test 81 different combinations of four key elements on our home page to find the best combination of promotions and copy. This made a huge impact: We saw an almost 20 percent lift in conversions by making one simple change to the call to action on our main navigation zone."


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