Coremetrics Helps Agricultural Firm Cultivate Behavior Data

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Coremetrics, a hosted Web analytics and precision marketing solutions provider, said yesterday that QC Supply selected Coremetrics to track and analyze customer behavior on its Web site, www.qcsupply.com.


QC Supply, Schuyler, NE, provides work apparel, ventilation fans, heaters, lighting, pest control and livestock supplies to commercial, agriculture and residential customers.


QC Supply initially will focus on using online behavioral data to understand search behavior, decrease abandonment and promote visitor loyalty. The company is a leading distributor of products for the industrial and agricultural work force.


"With our prior analytics tool, we were running blind; we would try something new online and just hoped it worked. We could see results but were not sure why they happened," said Michael Doerneman, Web manager at QC Supply. "The opportunity to partner with a client services team was a key factor in our decision to go with Coremetrics. Our top goals are to bring down the number of error pages subsequently driving abandonment. Also, to amass and manage our product catalog and cross-sell campaigns."


The company plans to use Coremetrics' marketing and merchandising reports to optimize campaign performance and target best-selling products to increase sales and cross-sell opportunities.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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