Coremetrics Debuts Online Measurement Tool

Share this article:
Coremetrics, a Web marketing analytics solutions provider, is to unveil the Marketing Management Center today at the @d:Tech Conference in New York.


Marketing Management Center is designed to measure the performance of keywords, banners, affiliates, portals and e-mails in one interface. According to Coremetrics, Burlingame, CA, it gives marketing departments metrics for all online advertising channels, letting them adjust and renegotiate marketing expenditures and vendor deals. It uses a company's own marketing hierarchy to expose poor placements, highlight underperforming keywords and identify low-ROI portal deals.


"We are extremely excited about the Marketing Management Center because it will give us consistent data that we can use to negotiate payments based on performance," said Heather Blank, director of e-commerce marketing & business development at Petco, a Coremetrics customer. "We need to understand the revenue impact of our search engine campaigns to determine which vendors deliver high value customers, rather than spending our time measuring traffic patterns or click-through data."


Petco is using the tool to track more than 1,500 keywords and 6,000 SKUs.


Marketing Management Center is a new module within Coremetrics Marketforce, an online marketing analytics platform that captures and stores all customer and visitor click-stream activity to build Lifetime Individual Visitor Experience Profiles that serve as the foundation for successful marketing initiatives.


The tool is included in the Coremetrics Marketforce service offering. Pricing for Coremetrics Marketforce ranges from $8,000 to $30,000 monthly depending on site volume and service functionality.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.